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WorksheetsCOMMERCIAL POLICY REWRITE
Total questions: 26
Worksheet time: 18mins
The call to action must be focused on the product or service if you're tagging for commercial purpose
True
False
___ an item or good that can be offered to a market that might satisfy a want or need.
Product
Tangible
Intangible
Service
____ a product that can only be perceived indirectly
Product
Tangible
Intangible
Service
___ Work done for others as an occupation or business or in exchange for income
Product
Tangible
Intangible
Service
___ a physical object that can be perceived by touch
Product
Tangible
Intangible
Service
The first thing we should do while reviewing a new job
skim and look for keywords
Identify if there is products/Service on the job
Review and understand the job
Identify the Primary Purpose using the CTA
True or False : We don't need to read the ADP for Title Components anymore.
True
False
True or False : When reviewing all other components (Body Text, Image, Video), you can use content that is visible in the component under review and other components visible in the Ad Preview to tag for primary purpose.
True
False
True or False : You can NOT select Commercial for Q2 if you selected No
in Q1 following our tagging Matrix for Image, Body and Video Components.
True
False
refers to various means of communication , or a form of activity that holds the attention and interest of an audience or gives pleasure and delight
(a)
music albums, cinema movies, musicals, plays
Publications
Social Media
Music and Film
Digital Media
Netflix, Hulu, Spotify, Apple Music
Publications
Social Media
Music and Film
Digital Media
books, magazines, newspapers, newsletters, blogs, research papers
Publications
Social Media
Music and Film
Digital Media
YouTube videos, Facebook posts, Instagram photos
Publications
Social Media
Music and Film
Digital Media
(a) a planned public or social occasion
If the event is about social issues, there has to be a clear ______ to tag as having Commercial Purpose
monetary exchange
events
sale of tickets
tickets
For us to Tag for SIA - It should Include a request for donations, where (a) proceeds go to a cause or organization, even if there are products or services exchanged
An organization that gathers and publishes or broadcasts news; it is also a service that consists in the gathering and publishing or broadcasting of new
(a)
News reports or news articles with no Call to Action (e.g. no call to subscribe to the news provider, download an app, etc.) and just a link to a URL or website should be tagged as Commercial
True
False
Ads which reference a percentage of proceeds going toward a cause or organization after the purchase of a product or service is a Tag fo SIA since it's still a context of donation
True
False
The product contains social issue advocacy messaging ON the product itself (applies to tangible products), or the service has social issue advocacy messaging IN the name of the service itself is a Tag for SIA
True
False
If an ad has taggable electoral content, either in the component being reviewed or in the ad preview, select “___” as primary purpose
Commercial
SIA
None of the Above
Surveys, Polls, Quizzes, and Questionnaires should NOT be considered a product or service on their own.
True
False
[10/23/2021] Asking the user to "try our product/service for free", or "click here for free trial" is considered as commercial intent as it is a call to action to use a product or service.
True
False
[1/29/2022] Ads for job openings will be tagged "Yes" for Q1 and "__" for Q2.
Commercial
SIA
None of the Above
Draw Yourself ( the best you can )
