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WorksheetsSEMI-Grier Unit 3.01-3.03
Total questions: 18
Worksheet time: 9mins
A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information?
To schedule deliveries
To monitor employee performance
To make product-management decisions
To evaluate vendor relationships
When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?
Gender
Demographics
Geographics
Psychographics
Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of which group?
Niche market
Demographic characteristic
Sponsor
Marketing mix
Which is a factor that sports and event marketers consider when targeting customers for a specific event?
Personalities
Demographics
Expectations
Affiliations
An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource?
Past experience
Athletic ability
Leisure time
Disposable income
The promoters of an extreme-sports weekend would most likely target which demographic group?
Professional athletes
Older men, ages 40-50
Business executives
Young men, ages 12-34
What should a sport or an event do in order to be successful?
Earn maximum
Generate favorable press
Satisfy customer wants
Promote popular causes
Which is a vital promotional technique for entertainment marketing?
Distribution
Vertical intergration
Broadcast webs
Trailers
Repeated exposure to the largest, most diverse population of people is a benefit of which advertisting?
Out-of-home
Newspaper
Direct
Radio
When a performer expands into international markets, an important consideration for his or her promotional efforts should be to determine often whether which is necessary?
Assume that literal language translations are acceptable
Use the same advertising strategy with all markets
Develop different brands for each market
Adapt promotional messages for each market
What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?
Endorsement
Testimonial
Promotion
Broadcast
A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
Stadium signage
Opt-in e-mail
Contest
Newspaper
After a volleyboall player wins a gold medal in the Summer Olympics, a sunscreen manfacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of which activity?
An endorsement
Publicity
A sponsorship
A loyalty marketing
What are the basic elements of print advertisements?
Artwork, illustrations, logo, and colorwork
Headline, illustration, copy, and business identification
Layout, arrangement, white space, and border
Headline, subhead, copy, and price
Which part of print advertisements is usually noticed first by readers?
The business identification
The illustration
The white space
The copy
Computers are complex products and have features that need to be explained. Which element would be crucial to include in an advertisement for a new computer?
Slogan
Headline
Copy
Illustration
Advertising copy that states "Only 3 days left" is trying to obtain which outcome?
Encourage action
Describe features
Identify benefits
Make a claim
When Arm and Hammer advertises that its baking soda gets rid of odors in the refrigerators, its ad copy is pointing out which feature of the product?
Uses
Producer
Price
Location
