Advantage or personal satisfaction a customer will get from a good or service. 

Matching the characteristics of a product to a customer’s needs and wants.

Basic, physical, or extended attribute of a product or purchase.

The function of a product feature and its benefit to a customer.

A conscious, logical reason for a purchase.

Tangible attribute that helps explain how a product is constructed.

A sales lead; a potential customer.

When salespeople ask previous customers for names of potential customers. 

Intangible attribute related to the sale of a product that customers find important.

A reason a customer buys a product.

The process of locating as many potential customers as possible without checking leads beforehand.

A feeling expressed by a customer through association with a product.

A sales lead; a potential customer.

A recommendation of another person who might buy the product being sold.

A retail-selling method in which salespeople ask customers if they need assistance.

A retail approach method in which the salesperson welcomes the customer to the store. 

A retail-sales method, also called the theme approach, in which the salesperson makes a comment or asks a question about a product in which the customer shows an interest.