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WorksheetsSTP Quiz
Total questions: 10
Worksheet time: 5mins
Classification of your target audience according to the types of lives they live is
Targeting
Life Style Segmentation
Geographic Segmentation
Psychographic Segmentation
Dividing the customers according to their income is
Geographic Segmentation
Demographic Segmentation
Behavioral Segmentation
Psychographic Segmentation
Customer demographics, Purchasing approaches, and situational factors are the bases of ..............
International Market Segmentation
International Market Targeting
Business Market Segmentation
Business Market Targeting
Requirements for effective segmentation is
Measurable
Actinable
Differential
All of the above
A Market strategy in which the firm decides to ignore market segment differences and go after the whole market with one offer is .........
Differentiated Marketing
Undifferentiated Marketing
Concentrated Marketing
Local Marketing
Tailoring products to the needs and wants of specific individuals and local customers is ..............
Concentrated Marketing
Micro Marketing
Macro Marketing
International Marketing
Competitors can't easily copy the difference
Preemptive Promotion
Superior Promotion
Important Promotion
Distinctive Promotion
The difference is superior to other ways that customer might obtain the same benefit
Distinctive Promotion
Superior Promotion
Communicable Promotion
Profitable Promotion
The way the product is defined by consumers on important attributes is called ..............
Market Segmentation
Image Psychology
Product Position
Market Targeting
The key to winning and keeping customers is to understand their needs and buying processes better than copmetitors do and .............
Advertise constantly to let customers know changes in products and services.
Hire the best sales people
Have an updated web presence
To deliver more value
