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Marketing

Total questions: 10

Worksheet time: 6mins

Name
Class
Date
1.

Which of the following is NOT a type of marketing?

a)

Niche marketing

b)

Undifferentiated marketing

c)

Sectional marketing

d)

Differentiated marketing

2.

According to Porter's model, is marketing a primary or support activity?

a)

Primary

b)

Support

3.

What is the name of this model?

(a)  

4.

How do you say 'fedeltà dei clienti' in English?

(a)  

5.

Which of these is NOT a part of the marketing plan?

a)

Analysis of the initial situation

b)

Strategic marketing

c)

Preventive marketing

d)

Operational marketing

6.

What are the four components of the SWOT analysis? (in the acronym order)

(a)  

7.

A competitor opening a new facility right in front of yours could be outlined in a SWOT analysis as a...

a)

Strength

b)

Weakness

c)

Threat

d)

Opportunity

8.

Advertising or advertisement?

a)

Advertising

b)

Advertisement

9.

How do define a marketing strategy based on evoking feelings from the audience?

(a)  

10.

Instagram influencers are a perfect example of (a)   marketing