WorksheetsPaid vs Organic Social
Total questions: 10
Worksheet time: 8mins
What are some key ways to optimize your social media profiles to enhance your organic social presence?
A well-written, updated bio or about page
Use cohesive brand elements; colors, fonts, logos and language
Use branded and industry hashtags
All of the above
UGC stands for
(a)
Why is UGC an important aspect of organic social strategy?
Select three aspects that differentiate organic social from paid social content?
Allows you to build a unique brand image and voice
Generates new leads and targets previously untouched audiences
Helps brands nurture relationships with existing audiences in a meaningful way
Gives brands the ability to listen to audiences more intently
Allows a brand to target its most relevant consumers
Earned social media is:
Where your brand is discussed in social channels by 3rd parties without material incentives.
When an influencer gets paid for sharing your content.
Posts that you have paid to boost.
How do you find out about earned social media?
By setting up Google alerts.
Looking for direct messages from 3rd parties.
Using a listening tool that will monitor social channels for mentions of your brand.
Which platform has the largest amount of paid social media placements?
TikTok
Which platform has the SECOND highest amount of users Worldwide?
Youtube
Snapchat
What type of Youtube ad is the most effective Worldwide?
Pre-roll ads
Display ads
Bumper ads
Skippable sponsored ads
Which platform generates the highest percentage of organic reach?
TikTok
