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WorksheetsIQ MODULE 1 SERVICES MKTG
Total questions: 10
Worksheet time: 5mins
___________ WAS ONE OF THE FIRST TO DESCRIBE SERVICES IN YEAR 1960.
KOTLER AND BLOOM
LOVELOCK
AMERICAN MARKETING ASSOCIATION
ROBERT JUDD
IT MEANS THAT SERVICES CAN'T BE STORED.
INTANGIBILITY
PERISHABILITY
HETEROGENEITY
INSEPARABILITY
SERVICE BUSINESSSES ARE JUST COTTAGE INDUSTRIES. MYTH OR FACT?
MYTH
FACT
IT MEANS SERVICES ARE CREATED, DELIVERED, AND CONSUMED ALL AT THE SAME TIME.
PERISHABILITY
INSEPARABILITY
INTANGIBILITY
HETEROGENEITY
DIFFICULTY IN STANDARDIZATION AND QUALITY CONTROL.
INTANGIBILITY
INSEPARABILITY
HETEROGENEITY
PERISHABILITY
ACCORDING TO THEODORE LEVITT, _______ ARE GENERALLY THOSE GOODS WHICH ARE PACKAGED GOODS AND THE CUSTOMER CAN SEE, EVALUATE AND TRY THEM PRIOR TO PURCHASE.
SEARCH GOODS
EXPERIENCED GOODS
TANGIBLE PRODUCTS
INTANGIBLE PRODUCTS
PEOPLE BASED VS. EQUIPMENT BASED IS ONE OF THE CLASSIFICATION OF SERVICES ACCORDING TO _________
JUDD
CHASE
LOVELOCK
HILL
SERVICES ARE OFFERED BY GOVERNMENT AND PRIVATE SECTORS.
MYTH
FACT
SERVICES CAN ALSO BE AN ADD ON TO THE TANGIBLE PRODUCT BEING OFFERED BY THE COMPANY.
TRUE
FALSE
WHAT IS THE SUBJECT CODE OF SERVICES MARKETING OF NEU MARKETING MANAGEMENT DEPARTMENT?
MME 04-16
MME 04-17
MME 04-18
MME 04-19
