Which appeal is used?

"My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."

Which appeal is used?

"If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation."

Which appeal is used?

"Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."

Which appeal is used?

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

Which appeal is used?

"It's a matter of common sense that people deserve to be treated equally. The Constitution calls it 'self-evident.' Why, then, should I have been denied a seat because of my disability?"

Which appeal is used?

"You won't find any deer along this road. In 25 years of driving the same route, I haven't seen a single one."

Which appeal is used?

"If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"

Which appeal is used?

"There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

Which appeal is used?

"I'm not just invested in this community - I love every building, every business, every hard-working member of this town."