When celebrities give their personal experience using the product, it's a testimonial.

The technique becomes Card-Stacking when the endorser of the product gives his/her testimony.

Bandwagon is all about convincing the target audience to take action.

The goal of transfer is to project certain qualities of a person, ideology, or object to other things and people.

In the propaganda movement, evidence is not important to make us believe something.

Propaganda is a form of communication that is primarily used to influence an audience without presenting facts.

In advertising, name-calling or stereotyping is linking a person, idea, or thing to a negative symbol.

Glittering Generalities uses appealing words or images to sell its products.

Repetition is frequently used in jingles, which is appealing and fits the mind of the people.