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WorksheetsMONSTER CHALLENGE
Total questions: 10
Worksheet time: 8mins
What was Monster's first brand?
Energy Pro
Powerade
Hansen´s
Burn
Which is not a brand platform for Monster?
Monster Energy
Monster Juiced
Monster HydroSport
Monster Challenge
Which of the following categories is not marketed Spain?
Monster HydroSport
Burn
Espresso Monster
Monster Energy
Do you think Monster is trying to capture its audience through conventional advertising?
Yes
No
Depending on the product or brand platform
Which is not a pillar of the Monster´s Brand Identity?
Sport
Adventure
Music
Lifestyle
What percentage of Monter's target group known as "fans" do they focus their marketing efforts on?
10%
15%
20%
30%
Who is the ambassador of Monster in Moto GP?
(a)
In terms of distribution, what percentage of market share do they have?
58%
32%
48%
80%
Which of the following brands are they distributing in the UK due to their great success?
Reign
Burn
HydroSport
Espresso Monster
PERSONAL OPINION: Do you consider, before doing the research, that Monster brand is strong enough to get into other categories?
