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WorksheetsConsumer Market Segmentation
Total questions: 10
Worksheet time: 5mins
What is consumer market segmentation?
the process of dividing consumers into groups based on common characteristics so companies can market to each group effectively and appropriately
the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately
the process of dividing consumers into groups based on common characteristics so companies can market to each group inneffectively and appropriately
the process of dividing consumers into groups based on common characteristics so companies can market to each group effectively and inappropriately
Consumer Market Segmentation is vital because?
allows businesses to make better use of their marketing strategies to various audience subsets
helps a consumers in their consumer-company communication and product development
allows you to make better use of marketing strategies to various audience subsets
helps Caitlin in her consumer-company communication and product development
What are the 4 variables of market segmentation?
Accountanbility, Fairness, Transparency, Women Eompowernent
Continuous, Discrete, Categorical and Extraneous variables
Demographic, Psychographic, Behavioral, Geographic
ako, ikaw, tayo, at sya <3
What are the ways on how to do systematic segmentation?
1. Wide survey the conduct , 2. Data the process, 3. Filing
1. Social media monitoring, 2. In-Store Traffic Monitoring, 3. Online Tracking
1. Questionnaires, 2. Focus Groups, 3. Observations
1. Conduct a wide survey, 2. Process the data, 3. Profiling
When choosing a market to target, a company's ( ? ) and ( ? ) objectives should always be taken into account.
Assets & Liabilities
Size & Growth
Company name & Logo
Revenune & Expenses
When preparing for long-term expansion, evaluate the segment's ( ? ) for scope economies right away.
Consumer
Love
Standpoint
Potential
This refers to the quantifiable and factual statistics of the population.
Demographic
Psychographic
Geographic
Behavioral
This refers to customers' personalities and interests or how they feel about themselves.
Demographic
Psychographic
Geographic
Behavioral
This refers to the physical location of the market, including the general characteristics of the location.
Demographic
Psychographic
Behavioral
Geographic
This refers to how we behave when buying a product, whether these actions may be conscious or unconscious in nature.
Demographic
Psychographic
Behavioral
Geographic
