What theory explains the process how people adopt new ideas?

What theory/ies fall under the Functionalist paradigm?

Choose the concepts that are within the Cultivation Theory:

What theories are approprite if you want to find out the effects of Twitter on the voting preference of youth ages 18 to 21?

I. 2 step flow theory

II. Uses and Gratifications Theory

III. Medium Theory

IV. Diffusion of Innovations Theory

What theory is did the researchers use to approach this problem?:

Consumption of Korean dramas may serve as a distraction that may hinder students from learning, which may result negatively towards their academic performance. The study was conducted to determine how Korean Drama consumption affects the academic performance of students from 1Com2?

What are examples of gatekeeping from the items below?

I. Anton, a cameraman on the field, crops his shot to exclude the people living in shanties while shooting a politician.

II. The editor-in-chief kills a story because it might implicate the president of the company of one of their major sponsors.

III. A show producer did not like how a question was asked so he had the editor splice the question to suit his liking.

IV. Moving the timeslot of a controversial show where there is the least number of viewers to watch it.

Identify the theory to which the statement below refer to:

"The Medium is the Massage"

For their thesis, the group of Resubal and Sabiniano would like to find out how the use of mobile devices have resulted to the cancel culture. Whose theoretical perspective should they use?

Which item does not describe the objective approach to theory?

For their undergraduate thesis, Ang & Navarro would like to explore the political undertones that are present in the comic series House of X/Powers of X. What metaphor would best suit their study?

There are two approaches to communication theory, the objective approach and the interpretive approach. Among the choices below, what theories are leaning more toward the interpretive approach?

I. Media Ecology Theory

II. Agenda Setting Theory

III. Semiotics

IV. Uses and Gratifications Theory

In a scene from the Netflix short series, Inventing Anna, Todd Spodek, Anna's lawyer used the following example in his opening statement:

"On October 11th 1944, Frank Sinatra opened the Paramount Theater in Times Square. Women swooned at the sight of ol' blue eyes, they literally fainted. To the public, this was the Sinatra Effect, but in reality, it was strategically created by Sinatra's press agents. Women were paid to swoon. And plant kisses, and throw their clothes on stage. Ambulances and nurses were stationed outside the theater on purpose. All because if he can make it here, he'll make it anywhere."

What theory can you use to explain this phenomenon?

What is Priming?