WorksheetsINTRO TO CONSUMER BEHAVIOUR
Total questions: 10
Worksheet time: 3mins
Consumer behavior can be defined as …
Company activities in marketing products
The process of producing and distributing goods
The actions and decision-making processes of consumers in purchasing and using products
Promotional strategies to increase sales
The main difference between a consumer and a customer is …
A consumer always pays, while a customer always uses
A consumer uses the product, while a customer buys the product
A consumer uses the product, while a customer buys the product
A customer always buys in large quantities
The study of consumer behavior is important for companies because it can be used to …
Determine the company’s accounting system
Manage human resources
Analyze market opportunities and select target markets
Design organizational structures
Which of the following belongs to the 7P Marketing Mix?
Product, Price, Promotion, People, Profit, Place, Policy
Product, Price, Promotion, Place, People, Process, Physical Evidence
Product, Profit, Promotion, Place, People, Process, Planning
Product, Price, Promotion, Place, Public, Process, Physical Evidence
Consumer behavior is used in the societal marketing concept because it …
Focuses on short-term profits
Emphasizes price competition
Balances company interests, consumer needs, and societal welfare
Prioritizes digital promotion
The Societal Marketing Concept was introduced by …
Michael Porter
Philip Kotler
Peter Drucker
Theodore Levitt
In the Societal Marketing Concept, society’s interest refers to …
Consumer satisfaction with products
Long-term company profits
Human welfare and social well-being
Production cost efficiency
The main objective of the Societal Marketing Concept is to …
Increase short-term promotion
Maximize profit without limits
Build long-term customer relationships while fulfilling social responsibility
Reduce marketing costs
One benefit of implementing the Societal Marketing Concept for companies is …
Lower product quality
Improved corporate image and customer loyalty
Elimination of market competition
Avoidance of social responsibility
Consumer behavior cannot be separated from …
Information technology only
Production and distribution only
Economics, law, ethics, and social responsibility
Corporate financial systems
