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Worksheets4.8-e-commerce
Total questions: 11
Worksheet time: 6mins
Which of the following is an advantage to the ‘place’ element in the marketing mix as e-commerce expands?
Provides greater price transparency
Provides a more personal service, giving customers more opportunities to examine or test the product
Reduces the costs of promotion
Shortens the channels of distribution, reducing operating costs
Which of the following is not a feature of e-commerce?
Reaches large numbers of customers across geographical borders
Provides detailed product information
Increases personal interaction with customers
Provides 24 hour access
Which term refers to the trading of goods and services via electronic systems, computer networks and via the internet?
International marketing
Commercial marketing
Social marketing
E-commerce
Which term describes promotional techniques that rely on the use of online social networks?
Social media marketing
Spam
E-commerce
Which of the following statements is untrue regarding the spread of e-commerce for consumers?
Possibility of fraudulent transactions
Possibly higher prices resulting from delivery charges
Possibility of data theft or credit card frauds
Inconvenience and inflexibility of shoppin
Which approach is used by e-commerce businesses that sell direct to end users?
B2B
C2C
C2B
B2C
All the following is untrue regarding potential disadvantages to businesses from the spread of e-commerce?
It can be prone to hacking and breakdowns
It may be subjected to exchange rate fluctuations and taxation issues in other countries
Inability to offer a broader range of products and services
It can lead to job losses as bricks and mortar stores become rarer
Which of the following is not an effect of e-commerce on price in the marketing mix?
Traditional businesses with little online presence lose their ability to charge premium prices
Helps to lower prices through reduced costs due to fewer intermediaries
It enables customers to compare prices easily, making for greater price transparency
It enables customers to avoid taxes within the jurisdictions they are located in
How do social networks earn most of their money?
Online donations
E-commerce transactions
Selling online advertising space
What does viral marketing refer to?
Marketing using social media
Selling goods and services on the internet and social networks
Persuasive marketing techniques
Spreading marketing information from person to person using unconventional means
E-commerce platforms such as eBay and Taobao enable customers to sell to other customers. Which approach to e-commerce does this refer to?
C2B
B2B
B2C
C2C
