Tangible products, e.g. chocolate bars

Where customers and firms trade

The percentage increase year on year in the market size of an industry or segment

A marketing approach that focuses on identifying future needs and wants of potential customer through research

Measures the value of a firms revenue of the overall industry sales

The magnitude of a particular industry in a given time period

The process of identifying, promoting and selling products or services, including market research and advertising

The specific marketing goals of an organization

Medium to long term plans to achieve marketing objectives

A marketing approach applied by firms that are inward looking and focusing on their production capabilities

Any acitivity that seeks to influence social behavior of target audience