WorksheetsChapter 10: Promotional Planning (SEM)
Total questions: 28
Worksheet time: 14mins
Provides information in terms of numbers and percentages
promotional measurement
sponsorship measurement
qualitative measurement
quantitative measurement
Multiplying the reach by the frequency, expressed in a percentage
cost-per-thousand (CPM)
gross rating points (GRP)
frequency
quantitative measurement
A written, detailed description of how the four elements of promotion will be used
promotional mix
promotional triangle
promotional plan
trailer mash-up
The cost of each exposure to an ad divided by its reach in thousands
cost-per-thousand (CPM)
cost-per-ad (CPA)
experimental activations
promotional plan
Occurs when an individual or business provides products, services, or financial support for a sports team or an event
exchange
loyal users
event triangle
sponsorship
The blending of the promotional elements of advertising, sales promotion, publicity, and personal selling
experiential activators
promotional plan
promotional mix
trailer mash-up
Provides information that is subjective and depends on interpretation
qualitative measurements
quantitative measurement
metric measurement
promotional plan
A well-known person's public expression of approval or support for a product or service
sponsorship
endorsement
exchange
booking agent
The give-and-take between the event, the sponsors, and the fans
sponsorship
event triangle
event tug-o-war
exchange
A firm that contracts with the venue on behalf of the performers
booking agent
corporate sponsorship
endorsement
event triangle
Formed by the interaction of the event, the sponsors, and the fans
corporate sponsorship
promotional mix
event triangle
event rectangle
Combines short ads for the award-nominated films into one short film
movie madness
trailer combo
trailer mash-up
movie mash-up
People who open up an app at least three times in thirty days
techno addicts
loyal customers
app addicts
loyal users
Interaction with customers to retain them as satisfied customers
experiential activations
loyal users
customer relations
logo
The graphic representation of a company name
endorsement
logo
ad
promotion
Using the name of a product or business as part of the name of an event venue or game
business logo
sponsorship
corporate sponsorship
loyal user
The members of the event triangle are
Oscars, Emmys, Tonys
TV, radio, Internet
social media, loyal users, advertisers
events, sponsors, fans
Event coordinators are responsible for
marketing
detailed pre-planning
post-event analysis
all the above
A sponsor does all the following except
helps pay for an event
avoids entering new markets
helps hold down the cost of ticket prices for fans
wants to be identified with an event with the right target market
Which of these television ads would be an endorsement
an unknown actor playing the role of a professional who recommends the product
a group of teens talking about a movie
Aaron Rodgers eating Papa John's Pizza
all the above
Which of the following is NOT a quantitative measurement of a promotional activity?
This year's sales increased 5 percent over last year's sales.
Moviegoers interviewed said the movie trailer was entertaining.
Four hundred season ticket holders bought five or more seats each.
Product coupons were distributed to the 45,200 fans at the game.
The promotional mix is a blending of all the following except
advertising
personal selling
sales promotion
quantitative measurements
Selecting the promotional mix
should not take place until the promotional goals are set
precedes the development of the promotional budget
is the third step in promotional planning
none of the answers are correct
In an exchange, the sponsor Sponsorships are used to
pays the event for access to fans
cannot use a logo
provides all hospitality for fans
pays for the fans tickets
Sponsorships are used to
increase sales and profits
introduce new products
enhance a company's image
all the answers are correct
A promotional plan
details the production staff needed
determines the cost of a product
details the promotional mix
determines the amount of profit
According to FTC regulations, and endorser must
have real experience with the product
not make any deceptive or misleading statements
express truthful opinions about the product
all the answers are correct
Emmys honor and promote the best
movies
music
TV shows
plays
