WorksheetsBusiness of Retail Ch. 3 Marketing & Merchandising
Total questions: 13
Worksheet time: 7mins
While the season is changing from summer to back to school, a manager asks a sales associate for ideas on a sales strategy that will help clear out the remaining summer merchandise. Which of the following strategies is most likely to help reach this goal?
Introduce an employee incentive plan for the salesperson who sells the most summer apparel that week
Suggest shipping the summer merchandise to an outlet store to make room for the spring line
Put up signs throughout the store stating that all summer merchandise is ”while supplies last"
Reduce pricing on summer apparel by 60% or more and add incentives for purchasing sunscreen, bathing suits, and tank tops
Your store is running a promotion on pickles. They have created an end-cap display. A customer accidentally runs into the display with their shopping cart and many bottles of pickles fall and break. You see the mess as you walk by. What’s the best next step for the sales associate?
Check on the shopper to ensure they are unharmed and direct traffic away from the area until it can be cleaned up
Nothing. Maintenance is surely aware of the problem
You’re not assigned to that part of the store, so you keep going and find someone else to take care of it
Pick up the big pieces of glass while you wait for help
What should a store do with their 4th of July merchandise on the 5th of July?
Throw the merchandise left away
Mark down the merchandise
Keep the merchandise in the store warehouse until next year
Leave it on the shelves until customers buy all the merchandise
Sharon is a sales associate and recently changed the arrangement of merchandise on the sales floor and would like to determine whether the new setup is helping sales. Which is the best way for Sharon to accomplish this?
Listen to what customers are saying and observe how they are reacting to the new merchandising setup
Take notes about the number of displays and whether the frequency of restocking is increasing or decreasing
Pull sales reports from before and after the merchandising change and compare the associated sales figures
Ask customers for feedback relating to the new merchandising setup and whether it is useful and improved
__________________ is not an example of a suggestive selling technique
Sales associates wearing the clothing being sold in the store
A messy display of tank tops
A store providing samples of cheese to customers
Beach themed display with all the items needed for the beach including towels, beach bag & sunblock
A shoe store is selling sandals, and a sales associate notices that a nearby department store is running a sale on sandals for the same price. What is the best strategy the associate can use to make sure the shoe store’s sandals sell?
Use approved signage that advertises the sandals as the store’s “Everyday low price.”
Check the competitor’s website for policies and additional service offerings
Visit the competitor’s store to view their merchandise displays and prepare similar displays in order to increase visibility of the merchandise
Discount the shoe store’s selection of sandals by 10% to ensure the store is offering the lowest price
_____________ is the action of promoting and selling products and services through advertising, space management, and product branding
Social Media
Personal Selling
Displays
Marketing
Winn Dixie is running a mix and match special with canned vegetables. Customers can pay $1.10 for any canned vegetable product or $10 for 10 canned vegetable products. Madeline is ready for check-out and has 2 Black Beans, 5 Kidney Beans, and 3 Golden Corn cans. What would be the proper way to process the sale at the register?
Scan the 10 cans individually
Scan 1 can of black beans and update the quantity to 2; 1 can of kidney beans and update the quantity to 5; and 1 can of golden corn and update the quantity to 3
Scan 1 can of beans and update the quantity to 8, and 1 can of golden corn, & update the quantity to 2
Scan any can and update the quantity to 10
Portion strategies includes all of the following except:
Sales Promotion
Direct marketing
Personal selling
Pricing History
An associate has just been transferred to the shoe department of the store where he works. On his second day, a customer asks him when the new summer collection will be available to preview. The associate is unable to answer and asks another associate. How can the associate best be prepared to answer similar questions about seasonal merchandise?
Try to find out the information by reading the company’s promotional material
Follow up with the other associate to find out about the store’s seasonal merchandising plan
Wait for a friend who works in the buying department to come back from annual leave and then ask him
Hope the merchandise arrives before the question comes up again
Which statement best describes having hands-on instructional classes (i.e. interior painting, laying tiles, repairing a leaky faucet, etc.) at Lowe’s, the home improvement store?
Customers’ confidence in instructors will in turn boost their own confidence so that they can complete a project on their own after visits to the store to take classes
Most customers want to try to complete home improvement projects on their own but do not have the time to attend a class
Instructors for these classes will be a tool to draw customers to the store to purchase products used in the class
The classes need to be scheduled at a convenient time or advertised enough in advance to enable a higher customer attendance
To determine the cost of oranges when checking out at the grocery store, the sales associate must enter a number code known as the ______________ that identifies the bulk produce item
Register
RFID
Price Look-up (FLU)
Scanner
A customer approaches a sales associate and asks if they have a size small in the pink t-shirt she is browsing. The sales associate does an iPad search and sees that there is 1 in their inventory meaning the inventory is ______________.
Being ordered
On=hand
En route
Out of stock
