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Quiz Wfx

Total questions: 15

Worksheet time: 6mins

Name
Class
Date
1.

Minimum tROAS that our system accepts for iOS?

a)

0.5%

b)

10%

c)

1%

d)

None of the above

2.

Is there a way to see the performance of a specific placement in App campaign

a)

Yes

b)

No

3.

Why do we see an error message about "Please update the start and end date to avoid conflict" when setting up an asset uplift experiment?

a)

It appears when the base campaign ends before the experiment

b)

This message can be avoided

c)

It appears when the asset uplift experiment has a shorter window

d)

It appears when there is no base campaign

4.

Client has set INR in 3P for in-app purchase and the child account is using GBP as the account currency. However, the

CT set up is cross account tracking i.e being used from MCC and MCC account currency is set as USD. So what will be the

currency used in child account and MCC?

a)

For Child - USD and FOr MCC - INR

b)

For Child - GBP and For MCC - INR

c)

For Child - USD and For MCC - USD

d)

For Child - GBP and For MCC - USD

e)

For Child - INR and For MCC - INR

5.

Can we remove store generated assets from Google Ads?

a)

Yes

b)

No

6.

Client is seeing more conversion in the App campaign serving on the YouTube Network majorly why?

a)

As majority of conversions from the YT traffic happens after engagement and not click

b)

It is not possible as the number of clicks must always be higher than the conversions

c)

The campaign might be optimizing for multiple events hence more conversions are reflecting

d)

Need to escalate

7.

SKAN conversion value is not comparable to Google Ads Conv. Value

a)

True

b)

False

8.

Does frequently pausing/unpausing affect the serving eligibility of the campaign on Play?

a)

Yes

b)

No

c)

Maybe

9.

If an Adgroup is using DDL as an asset, does it means that we use it only when it's predicted to help the campaign achieve its target?

a)

Yes

b)

No

10.

Why am I consistently seeing 0 in-app events for the past X days of an action campaign?

a)

It could be due to conversion lag

b)

Campaign must be optimizing for user retention event

c)

There might be some issue with the tracking setup

d)

All of these

11.

Can we check if and when a video asset has been changed to Private

a)

Yes

b)

No

12.

Can ACs serve to countries where the App is not available?

a)

Yes

b)

No

c)

May be

13.

My client is seeing traffic from the OFAC countries why?

a)

Must be targeting all countries and territories

b)

Must be targeting OFAC country

c)

Must be using recommended location setting "People in, or who show interest in your targeted locations"

d)

Both 1 and 3

14.

Why is the live ad on Google Search serving the non-localized icon?

a)
The ad is likely using a default icon due to missing localization settings.
b)

To minimize the size of the data loaded, currently we only serve icon for the default locale in Search Ads

c)
The ad is targeting a different country altogether.
d)
The ad is using a custom icon that is not recognized.
15.

Can a campaign has zero spending on Play?

a)

Yes

b)

No