WorksheetsMARKETING YEAR 11
Total questions: 55
Worksheet time: 5hrs 35mins
what is a trade union?
(a) It is an organisation
(b) A group of workers
(c) Trade unions are independent organisations that represent workers to their employers
(d) To register a trade union, you must apply to the Registrar of labour Relations
What are the roles and responsibilities of Trade union?
(a) Is to ensure the welfare of its members such as safeguarding the interests of its members
( b) Protecting the reliability of its trade.
( c) achieving higher wages by securing economic benefits.
(d) All of the above
7. What is the main purpose of a trade union?D
A. to achieve profit maximization.
B to encourage free trade
C. to promote private ownership of industry
D to protect the interests of its members
11. What is not a function of a trade union?
A to arrange promotion for its members
B to discuss members' working conditions
C to negotiate members'wages
D to represent members in dispute
17. The main aim of a trade union is to
A. Gain publicity for its members
B. Improve pay and working conditions for its members
C. Call its members out on strike action
D, Cause disruptions to employers and the economy
People who work in primary sector...
get raw materials from nature
elaborate products
provide services
Livestock farmers rise animals to...
get food and materials
get only milk, eggs and meat
catch fish and shellfish
Petroleum and coal are...
underground raw materials
surface raw materials
coastal raw materials
Leather, meat, wool and cotton are related to...
arable farming
livestock farming
fishing
these are activities in the primary sector
Eggs, milk and meat
Farming, livestock and silviculture.
Farming, mining and manufacture products.
1. A Product is a______
something that is produced as the primary substance that will be sold or processed and then sold.
something that is made during the production or manufacture of something else. It is a secondary product
3. What is one Example of a product?
Leather
Milk
Lotion
Shampoo
5.Match the Product to the animal/plant.
"Steak"
Dairy Cows
Beef Cows
Wheat
Pigs
Cotton
It refers to all individuals and organizations in a particular market who have some level of interest in buying a particular product or service.
Potential Market
Available Market
Target Market
Penetrated Market
It refers to a group of potential customers to whom a company wants to sell its products and services.
Potential Market
Available Market
Target Market
Penetrated Market
Which of the following would you NOT DESCRIBE as a need?
Food
Electricity
Water
Shelter
What is the best explanation of needs and wants?
Needs are what we need in order to survive while wants are things we just want.
Needs are essential while wants are not.
There are no difference. They are synonymous.
Needs are what we need to function from a physiological perspective while wants are specific ways to fulfill our needs.
What is the difference between ‘customer’ and ‘consumer’?
There is no difference.
Customers buy products while consumers use those products.
Costumers buy products on behalf of consumers.
None of the above
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
What is the best advantage of owners' funds?
There will be little or no interest
You can pay in smaller installments
They take a long time to arrange
You don't have to pay it back
What is an advantage of a bank loan?
There will be little or no interest
You can pay in pre-planned instalments
They are quick and easy to arrange
You don't have to pay it back
What is the most likely of a friends & family loan?
There will be little or no interest
You can pay in smaller installments
They take a long time to arrange
You don't have to pay it back
Items that are brought from other countries and brought IN
Exports
Imports
Global Marketing
Multinational Companies
These are sold to other countries and sent OUT
Exports
Imports
Global Marketing
Multinational Companies
Which of these should you consider when you decide to enter a foreign market.
The country's customs and cultures
Available technology
Distribution
All of the above
OPEC controls .....
Steel prices
Oil prices
Jewel prices
Grocery prices
Multinational Companies are
Businesses that conduct worldwide markets
Businesses that sell exports
Businesses that sell imports
Balance of Trace = Imports - Exports
True
False
current customers
marketing activities from the consumer's point of view
Why might a company benefit from international trade?
It can charge import duties on foreign goods and services.
It can expand its trade in the home market.
It can export goods and services into a larger market.
It can increase the country’s Balance of Payments.
What is entrepôt trade?
arranging trade between two countries
exporting goods which have previously been imported
importing duty-free goods only
selling more cheaply abroad than at home
Why does a country import raw materials from other countries?
to assist home production
to obtain customs revenue
to improve the balance of trade
to protect home industries
Why are imports important to a country?
A greater variety of goods are made available.
More money is brought into the country.
The Balance of Trade is improved.
The imports compete with local industries.
Which statement explains why international trade is important?
Businesses can concentrate on expanding in the home market.
Many countries produce surpluses of goods to sell.
There are currency and language differences between countries.
Trade enables workers to become more efficient and productive.
Firms that provide the resources needed by the company to produce goods or offer services are
the company
the suppliers
the competitors
Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.
the competitors
the Intermediaries
the publics
Firms that share similar or the same activity as our main activity in the company are
the intermediaries
the suppliers
the competitors
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.
Publics
Political environment
Financial environment
Cultural environment
This is the Channel that goes from Producer to Consumer
Direct
Indirect
Sales Agent
None of the above
In terms of the marketing mix, distribution is represented by which "P?"
People
Price
Place
Product
