A repeated decorative design.

The feel, appearance, or consistency of a surface, substance, or fabric.

The principle that maintains that the human eye sees objects in their entirety before perceiving their individual parts.

The relationship of one thing to another in size, amount, etc.. Size or weight relationships among structures or among elements in a single structure.

The property possessed by an object of producing different sensations on the eye as a result of the way it reflects or emits light.              

The state of being noticeably different from something else when put or considered together.            

A basic constituent of a part.

1. The dimensions of height, depth, and width within which all things exist and move. 2. A free or unoccupied area or expanse.        

 1. The use of symbols to represent ideas or qualities. 2. The symbolic meaning  attached to material objects.

A pictorial symbol for a word or phrase.    

The correspondence in size, shape, and relative position of parts on opposite sides of a median line or about a central axis. Also referred to as formal balance.  

The process of deciding what information needs to go into the graphic design, as well as how to effectively use the design elements and principles to present the information. This analysis is based on a thorough analysis of the audience.                                

The state of being united or forming a whole.

Special importance, value, or prominence given to something. → Emphasis

The two-dimensional contour that characterizes an object or area, in contrast to three-dimensional form. → Shape

The art of combining text and pictures in advertisements, magazines, books, etc. → Principle

The method of formation, operation, or procedure exhibited in a given instance. → Principle

Concerning or characterized by an appreciation of beauty or good taste. → Asymmetry

The style and appearance of printed matter. → Typography

The lightness or darkness of a color in relation to a scale ranging from white to black.

1. Having the three dimensions of length, width, and depth. Also referred to as a solid. 2. The organization, placement or relationship of basic elements, as volumes or voids in a sculpture, so as to produce a coherent image.

A thing which differs in some way from others of the same general class. → Variety

 A regularly recurring sequence of events or actions. → Rhythm    

pattern, rhythm/movement, proportion/scale, balance, unity, emphasis are known as the...?