WorksheetsBrand Management
Total questions: 10
Worksheet time: 4mins
Coca-Cola also sells several ‘budget’ soft drink brands (in some countries) through the major supermarkets.
Line Extension
Brand Extension
Multi Brand
New Brand
Mountain Dew is an example of
A logo
A brand name
A trade character
Heinz is an example of a
Private label
National brand
Generic brand
When General Mills uses Cheerios to promote a new product like apple cinnamon Cheerios is called
Mixed brand
Brand extension
Brand licensing
Which one is NOT a stage in the PLC?
maturity
decline
growth
development
Which stage has rapid sales?
introduction
maturity
decline
growth
Which stage has lots of competitors?
growth
maturity
introduction
decline
Which stage requires lots of advertising?
introduction
growth
maturity
decline
Which stage has the least production costs?
introduction
maturity
decline
growth
Which stage has economies of scale?
introduction
growth
maturity
decline
