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WorksheetsBusiness Strengths and Weaknesses
Total questions: 20
Worksheet time: 10mins
What is Unique Selling Proposition (USP) ?
Anything that makes our business better / stand out than the competition
Something that makes our business better / stand out than the competition
the one thing that makes our business better / stand out than the competition
All of things that makes our business better / stand out than the competition
What is the aim of marketing?
To satisfy competitor's needs and wants
To satisfy customer's needs and wants
To apply the marketing mix
To win the competitors
What are the 4 p's?
Prosperity, Place, Product, Perserverance
Price, Product, Promotion, Place
Public, Place, Product, Price
Property, Phone, Pinoy, Poem
What is the marketing mix?
Strategy for using the four P's of marketing
System of gathering, storing and using customer data for marketing purposes
A description of the typical consumer in a market segment
A large group of people who might buy a product
Process of communicating with potential consumers in an effort to influence their buying behavior
Marketing strategy
Personal influence
Promotion
Situational influence
What is the main focus of Product concept?
Attracting consumers
Consumer satisfaction
Quality of product
Consumer welfare
What is meant by 'Place' in business?
Where a business owner lives
Where a business is
Where a business sends products
Where customer live
This is not an element of marketing mix.
Product
Advertising
Price
Place
Another name's of 4 P's marketing
Target market
Marketing
Marketing mix
Marketing concept
A company needs to have sufficient finance for advertising their product refer to
Marketing concept
Marketing mix
Marketing trend
Marketing fund
What is a disadvantage of Television advertising?
It is expensive
It reaches a wide audience
You can differentiate different target market
All above
Newspapers, TV, radio, magazines, billboards, etc. are examples of...
Advertising
Publicity
Sales Promotion
Personal Selling
