WorksheetsBusiness Writing - Social Media Marketing
Total questions: 15
Worksheet time: 9mins
Your company needs to be on every social media platform to have a successful marketing strategy.
TRUE
FALSE
It’s better to repurpose the content you use on different platforms.
TRUE
FALSE
It's a good idea to use the same strategies as your competitors.
TRUE
FALSE
You can find out about the social media platforms your customers use the most by... (SELECT 2)
Looking at where your competitors have success
Guessing and seeing what works best
Looking at data from analytics/insights
Using every social platform
What is 'market research'?
Analyzing the success of your competitors
Looking at past sales years from in-person stores
Researching the stock market
Figuring out who is the most interested in your products
Which of the following do you do during 'competitor research'?
Hiring the same marketing manager as a competing brand
Going to the competitors directly and ask them what makes them successful
Looking at online content of brands that are different than yours
Looking at online content of brands that are similar to yours
What demographic information is important to consider when identifying your customers (SELECT ALL CORECT)?
gender
salary
location
age
What are some good strategies for creating content? (SELECT ALL CORRECT)
Make a lot of random posts and see what gets the most likes
Create a content calendar
Figure out what attracts your target audience and use it
Follow trends AND use "evergreen posts"
Your "typical customers" and "goal customers" are always the same.
TRUE
FALSE
What are some of the benefits of social media marketing? (SELECT 2)
Address customer questions/concerns promptly and directly
Lots of follows will always result in more sales
Give your brand an authentic and approachable voice
You don't have to address negative feedback directly
Which of the following is the strongest goal for your social media strategy?
Having a large following on every social media platform
Engage more with existing followers
Receiving a lot of likes on every post
Get as large of a social media following as possible
Your social media goals must be... according to the 'SMART' approach.
Marketable
Repetitive
Actions
Measurable
Which of the following are benefits from advertising on social media? (SELECT 2)
Reconnect with existing customers
Customers learn about the history of your company by looking at your old posts
You can buy more followers easily to have a large following
Generate/renew interest in your brand
Programs like google analytics can tell you which of the following? (SELECT 2)
# visitors who click away from your site after only seeing one page
See how long visitors spend on your site
How many times a customer visits a competitor's site
The name of the page visitor
You should ignore negative feedback your company receives on social media.
TRUE
FALSE
