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WorksheetsTIDE
Total questions: 15
Worksheet time: 12mins
What is the rule of thirds?
Which techniques have been used in the advert's composition? pick two
Z formation
Golden Ratio
Rule of thirds
Fibonacci spiral
What type of font is used in the headings?
Sans Serif
Serif
Times New Roman
Calibri
Why did the Tide advert deliberately have connotations of the Land Army adverts from the war? pick two
Because they represent women in the same way.
To continue the stereotype of women being housewives.
To represent women's role as useful and essential.
To represent women as taking control.
Whose theory is this statement discussing?
Gauntlett
Hall
Barthes
Van Zoonen
Which theory does the preferred, negotiated and oppositional readings of a text belong to?
Steve Neale's 'Genre Theory'
Stuart Hall's 'Reception Theory'
David Gauntlett's 'Identity Theory'
Tzvetan Todorov's 'Narrative Theory'
Which company launched Tide in 1946?
Atomic London
News Corps
Procter & Gamble
D'Arcy, Masius, Benton & Bowles
Who was the face of the women's land army?
Susie the Sewer
Frankie the Farmer
Bea the Builder
Rosie the Riveter
Lighter skinned women were considered more attractive so were chosen to model in 1950s adverts. Which theorist?
Gilroy
Van Zoonen
hooks
Alvarado
Blumler and Katz argued that audiences use the media for...
their own personal gratifications and needs
escapism
information
they don't. The media feeds information to the audience
What is a dominant ideology?
The beliefs of some people
ideas created by the news
The beliefs and perspectives of the majority
The beliefs of teenagers and students
Draw the Tide woman best you can!
Give one example of binary opposition in Tide!
Which of these is an example of a cultural code within the text?
The character's hairstyle and outfit
"Tide's got what women want!"
"Only TIDE does all three"
The heart drawings
What is the target audience of this text?
