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WorksheetsGrier-SEMI 3.7
Total questions: 12
Worksheet time: 6mins
What mailing technique do businesses often use if they do not have software to process a mailing list?
Autoresponder
Internet Service Provider
Bookmark Feature
Blind Carbon Copy
For higher response rates, businesses should develop marketing e-mail messages that have which features?
Short, simple, and understandable
Relevant, short, and complex
Interesting, unique, and lengthy
Appealing, complex, and relevant
Which computer program prevents e-mail messages containing the word “free” in the subject header from entering an inbox?
Queues
Gophers
Filters
Servers
The body of an e-mail message that reads, “Dear Sue, we hope you are enjoying the newsletter,” is an example of which type of message?
Understandable
Compelling
Focused
Personalized
What is a guideline for businesses to follow when creating mailing lists?
Obtain names from local competitors
Identify all people in a certain area
Choose individuals who want the e-mail
Ask employees for names of relatives
What should businesses do to detect any problems before sending an e-mail to everyone on their list?
Finalize a signature
Format the message
Prepare a response
Conduct a test run
Which is an advantage to a business of using an in-house system to send bulk e-mail messages?
Costs are tied to volume.
Last-minute changes are possible.
Control of delivery is limited.
Up-front costs are low.
A business owner who wants to obtain a reduced rate for a series of local radio commericals might contract for what type of promotion?
Package
Display
Transit
Contingent
A sports or an event organization can determine advertising reach of a magazine by analyzing which component of the publication?
Billing cycle
Circulation
Finances
Response mode
A business that asks to have an advertisement presented at a specific time on the air or in a special place in a newspaper will most likely have which experience?
Need to be a regular advertiser
Not have its request granted
Pay the standard fee for the ad
Pay a higher price for the ad
A business wants to sell a shipment of goods by the end of the current workweek at the lowest possible advertising cost. Which form of promotional media would be best to use?
An ad in next paper
A direct mail campaign
Point-of-purchase displays
Radio spot commercials
Which type of media should an event planner use to promote an upcoming local charity event to the general public?
A Direct mail
Local television
National newspaper
Consumer magazine
