WorksheetsPublic relations
Total questions: 27
Worksheet time: 14mins
Public relations is about one-way communication from the business to stakeholders
True
False
The purpose of PR is to change people's perceptions and attitudes towards the business and create a positive image of the business.
True
False
For public relations to be successful it should be:
planned
a management function
two-way communication
be in the interest of the public
secretive
It is important that communication with stakeholders provides the correct communication.
True
False
PR should be...
systematic
spontaneous
chaotic
A stakeholder is... (choose the most correct answer)
anybody who is affected by the business or who in turn could have an impact on the success of the business.
someone who is either an employee, owner or customer of the business.
anyone who lives in the community the business is physically located in.
Anyone who has made an investment in the business.
Which of the following are key elements to a sound PR process?
Research
Action
Communication
Evaluation
True or false? Both Public Relations and Marketing deal with the business' internal and external relationships.
True
False
The potential audience of PR is...
Local authorities.
Suppliers.
Financial groups.
All of the above.
None of the above.
Public relations is a strategic communication process that builds mutually beneficial relationships between organisations and the public.
True
False
What is an example of Public Relations?
Sponsorin Cultural Events
Awarding Scholarships to Local High Schools
Donating Equipment for Public Use
All of the above
Characteristics of PR are...
Keep the business in the spotlight
Design an advertising campaign
Strengthen Credibility & Enhance the businesses image
Control the information released
In a crisis, PR are responsible to ensure an organisation are:
In control of the situation
Having a legitimate interest in the matter
Expose all details of the incident
Sensitive to the concern of the public
The following are the public of PR, except ...
Shareholders
Event Organizer
Government
Advertising
Press release is specific tool of ...
Advertising
Public Relations
Marketing
Which one of the following choices is a low cost?
billboard
catalog
press release
flyers
The following are the skills in public relations, except ...
public speaking
audit report
shape public opinion
media relations
The following are the importance of Public Relations, except ...
promotes goodwill
develops income
develops loyalti
build credibility
A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________.
direct marketing
integrated marketing
the promotion mix
competitive marketing
target marketing
Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?
sales promotion
personal selling
direct marketing
public relations
advertising
Which of these is part of print media?
T.V
Radio
Newspaper
None of these
What do you mean by mass media?
Televison
Radio
Both a and b
None of these
What do you mean by censorship?
Power that government can disallow media from publishing
Power that government can disallow media from shooting
Power that government can disallow media from gathering information
None of these
Journalists today use the Web as a primary source of organizational information
True
False
Who is the Internal Public in Public Relations?
Employee
Government
It is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public.
Publicity
Public relations
Lobbying
Advertising
Merchandising
The differences between advertising and public relation is advertising emphasis the selling in its message while public relation emphasis informing, educating and creating understanding through knowledge.
True
False
