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WorksheetsChapter 13
Total questions: 10
Worksheet time: 3mins
What's Marketing?
Marketing is the process of creating, promoting, and presenting a product
Marketing is the process of creating, promoting, and presenting a product to meet the wants and needs of consumers, wherever they are
Marketing is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
Marketing is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
How many functions of marketing?
9
5
7
8
The marketing mix consists of .... basic marketing strategies
1
2
3
4
what's the Market research?
the gathering and analysis of information on the size, location, and makeup of a market
the gathering of information on the size, location, and makeup of a market
determining the wants and needs of customers and providing them more efficiently and effectively than competitors.
determining the wants and needs of customers and providing them more effi iently
Demographics are facts about the population. These facts include
age, gender, location, and income.
age and gender
age, gender and income.
age, gender and location
.... helps companies focus on the people most likely to buy their goods or services.
Market segmentation
Marketing concept
Target marketing
Market research
... is a model of the actual product. It is used to see what the new product will look like
Existing product
Proposed product
Prototype
New product
a market is a group of .... who share common wants and needs
people
customers
companies
audience
... is any effort to inform, persuade, or remind potential customers about a business’s products or services.
Financing
Product/service management
Distribution
Promotion
... is a pathway to direct products to consumers
channel of distribution
Direct distribution
Indirect distribution
distribution
