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WorksheetsConsumer research
Total questions: 12
Worksheet time: 4mins
Why do so many companies carry out a Consumer Research Process?
to know how to manufacture and market their products
to find out the wants, needs and satisfaction of their consumers.
to find out the reactions of consumers
to show the greatness of the company
In addition to knowing the wants, needs and satisfaction of consumers, consumer research can also be useful as ..
to increase cooperation with universities
to provide essential input for marketing strategies
to obey marketing ethics and laws
for the benefit of corporate social responsibility
There are 3 methods of collecting research information data on consumers, except ....
Teaching Method
Observation Method
Experimental Method
Survey Methods
In general, data is defined as a fact which is described by means of numbers, symbols, codes, etc.
There are 2 types of data in the study, namely ....
Primary data and objective data
Primary data and subjective data
Primary data and Secondary data
Consumer data and Producer dat
Primary data is data obtained from the first source, either from individuals or companies.
Please select an example of Primary data !!!
the results of interviews
information about the number of consumers
reports on the number of products sold
all answers are correct
A group of people brought together to discuss a specific topic. Usually consist of 6-9 people
Observation
Interview
Focus group
Survey
A set of questions posed to a group of people to determine how that group thinks.
Observation
Interview
Focus Group
Survey
Information, statistics, or other type of data that already exists. Someone has already collected the information, but others can use it.
Market research
Primary data
Variable
Secondary data
Why companies need to understand about their customers and its prospects?
To understand what competitors do
To understand what customer want and need
To understand the changes that occur in the market
To understand how to run a company
Which of the following is an example of primary research?
Internet research
A focus group
Company reports
