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WorksheetsAdvertising
Total questions: 15
Worksheet time: 8mins
The point of advertising is:
To convince
T persuade
To buy products
to make funny commercials
Which of the following does not help a business create a BRAND identity
Logo
Brand Ambassador
Slogan
Real Value
Product Placement is:
When you are not planning on buying something, but then you make a decision in the moment to buy it
The Group of people who are most likely to buy a product
When a famous person gets paid to have their product included in a movie or TV show
When a company pays to have their produce included in a movie or TV show
Celebrity endorsement is:
When you are not planning on buying something, but then you make a decision in the moment to buy it
The Group of people who are most likely to buy a product
When a famous person gets paid to have their product included in a movie or TV show
When a company pays to have their produce included in a movie or TV show
Target Market is:
When you are not planning on buying something, but then you make a decision in the moment to buy it
The Group of people who are most likely to buy a product
When a famous person gets paid to have their product included in a movie or TV show
When a company pays to have their produce included in a movie or TV show
Impulse Purchase is:
When you are not planning on buying something, but then you make a decision in the moment to buy it
The Group of people who are most likely to buy a product
When a famous person gets paid to have their product included in a movie or TV show
When a company pays to have their produce included in a movie or TV show
Real Value is (Choose more than 1 answer)
How much the product costs in the store
The profit a company makes on the product
How much it costs to produce a product
The actual use the consumer gets out of the product
Badge value is:
When a company succeeds in creating customer loyalty
The value we place on a brand because of how it connects to our self-image
When the values of the company match the values of the consumer
When consumers buy products on sale
A business creates high perceived value through (Choose more than 1 answer):
Brand Value
Message Value
Logo Value
Badge Value
What is at the bottom of Maslow's Pyramid of Needs?
Psychiatric
Physiological
Physical
Psychological
What is in the middle of Maslow's pyramid of Needs?
Love/Belonging
Safety
Security
Esteem
What is at the top of Maslow's pyramid of needs?
Self-Awareness
Pride
Self-Esteem
Self-Actualization
In AIDA - What does the first letter stand for?
Action
Analysis
Attention
Article
In AIDA - What does the second letter stand for?
Intelligence
Interest
Interrogation
Irrelevance
In AIDA - What does the third letter stand for?
Dream
Do it
Destiny
Desire
