WorksheetsBusiness to Business
Total questions: 12
Worksheet time: 7mins
Which market is largest?
Business to Government
Business to Consumer
Business to Business
Business to suppliers
Which of the following elements does not belong to the B2B offer?
Physical attributes
Service elements
Advice giving
Everything is correct
Which of the following is not a form of competitor in the B2B markets?
Direct competitors
Indirect competitors
Digital competitors
Replacement competitors
Finding competitors based on the basis of similarity in resources, technology, strategy, products and operations, is better known as:
Marketing approach
Commercial approach
Supply approach
Demand approach
Indicate the wrong answer! Wright suggests his list of factors, which a company has to consider analysing its competitors. They are:
Competitors’ strengths and weaknesses
Present and future strategic direction
Financial structure and lack of indebtedness
Cost and price structures and strategies
Which of the following activity doesn't belong to competitive strategies for market leaders:
Expanding the total market.
Еxpanding the product range
Protecting market share
Expanding market share.
Indicate the wrong answer! Sought communication usually aims to be more:
Informative
Factual
Attention-grabbing
Comprehensive
Buyers and sellers are much more likely to establish a long-term relationship in a B2B environment:
Due to the bigger order values
Due to the need for a professional approach
Due to the presence of more senior employees
Due to the longer use of products in B2B compared to consumer markets
Indicate the wrong answer! Marketing communications objectives should be:
Time restricted
Informative
Realistic
Measurable
Marketing communications mix includes:
Public relations and sales promotion
Personal selling and PR
Advertising and personal selling
All answers are correct
Indicate the wrong answer! Marketing communications aim to reach the potential audience in some way:
Influence the audience to buy the products
Increasing the level of knowledge
To differentiates the product
Changing attitudes or behaviour
Which of the following sub-element fall within the scope of the Paid Media element - part of the PESO media strategy:
Printed flyers
B. Influencer
Website
Social medias networks
