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WorksheetsLesson 5, Social Media
Total questions: 22
Worksheet time: 22mins
Twitter is an excellent platform for businesses to:
A find potential employees.
B combine multiple photos into a single image.
C upload new pins.
D share company news.
On which of the following social media platforms do the B2B businesses tend to focus?
A Twitter
B Instagram
C Facebook
D Pinterest
What factor will you consider when you are selecting a platform?
A Size
B Target audiences
C Availability
D User interface
What should be the main goal of your community?
A Discuss relevant topics and issues with your followers.
B Promote your products and services to your followers.
C Communicate with your followers in a two-way.
D Communicate likes and dislikes with your customers.
What will you do if your company does not have the staff to monitor a social media platform?
A Post the company's customer service phone number on all its products.
B Do not create a social media presence on that platform at all.
C Create a placeholder profile and direct a user on how to get a quick response.
D Outsource a team of professionals or hire a company to monitor it for you.
What is the drawback of the do-it-yourself social media platforms?
A Some of the better platforms are costly and time-consuming to set up.
B You are dependent on the host to keep the software updated.
C On the do-it-yourself platform, the data is wholly owned by the company.
D Some of the better platforms are costly to maintain and require maintenance.
If your goal is to increase sales, which platforms should you consider to help you link to your e-commerce store or sell directly from their platforms?
A Pinterest, Twitter, and Snapchat
B Tumblr, Instagram, and Facebook
C YouTube, Snapchat, and Twitter
D Facebook, Twitter, and Pinterest
According to Jakob Nielson's 90-9-1 Rule for participation, what does 90 represent?
A The percent of people in the community who are lurkers and never participate or contribute to the community
B The percent of people who sometimes participate and contribute to the platform and content
C The number of people who have access to the Internet but do not visit any social media platforms regularly
D The number of people who are very active and do the bulk of participation and contributing
Which of the following social media platform's audience has the highest income?
Which of the following is the first step to building a community?
Grow the community
Leverage the community
Establish the community
Motivate the community
Which of the following statements regarding the Facebook social media platform is true?
It was initially built as a networking tool for Harvard students. Explanation
B It is a mobile app for sharing photos and videos.
C It is a visual bookmarking service that allows members to "pin" images, videos, and other objects to their boards.
D It is a micro-blogging social media site that was launched in 2006.
Which of the following ways gives your social community a voice and makes community members feel like they are a part of the bigger picture?
A Give them titles, real or fictional, and address them by using their title.
B Allow them to post pictures of themselves to create a real persona.
C Highlight one community member every day to recognize their contributions.
D Give them opportunities to share their thoughts, ideas, and opinions.
According to Statista, which of the following is the most popular platform?
A Twitter
B Facebook
C YouTube
D Instagram
Which is the largest social media site in the world?
A LinkedIn
B Pinterest
C Facebook
D Twitter
According to Jakob Nielson's 90-9-1 Rule for participation, what does 90 represent?
A The number of people who are very active and do the bulk of participation and contributing
B The number of people who have access to the Internet but do not visit any social media platforms regularly
C The percent of people who sometimes participate and contribute to the platform and content
D The percent of people in the community who are lurkers and never participate or contribute to the community
Which two platforms make it easy to interact directly with customers in a customer service role?
A Instagram and Pinterest
B Facebook and Twitter
C Facebook Messenger and LinkedIn
D YouTube and Snapchat
What is the role of amplification in your community?
A Ask your community to crowdsource content, promotional ideas, product ideas, and more.
B Ask your community for feedback on your company, brands, products, and services.
C Ask questions that make your audience stop, reflect, and respond.
D Ask your community to help announce company news or help with product or service launches.
What an outreach campaign might look like amongst the following options?
A Agree to sell some of the target audience's products on your site.
B Send some promotional items or swag to the target audience.
C Return the favor by joining the target audience's online network.
D Follow the target audience on several social media sites.
What is the best way to deal with rumors or criticism in your social media community?
A Handle the rumor or criticism with a good sense of humor.
B Remove the rumor or criticism as quickly as possible and repost community guidelines.
C Address rumors or criticism directly without removing it from the community.
D Block followers who make negatives posts and email them privately as to why they were removed.
Which social media platform has filters?
YouTube
What will you do if your company does not have the staff to monitor a social media platform?
A Outsource a team of professionals or hire a company to monitor it for you.
B Post the company's customer service phone number on all its products.
C Do not create a social media presence on that platform at all.
D Create a placeholder profile and direct a user on how to get a quick response.
Who can complete any and all tasks related to managing the business page?
Editor
Adviser
Moderator
Admin
