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WorksheetsLesson 2: Using Social Media in Business
Total questions: 23
Worksheet time: 23mins
Companies that have a _________ organizational structure have multiple layers of management and has a pyramid layout.
holacracy
tall
medium
flat
Which of the following is the role of a social media strategist?
Develops the vision for how social media will support the company's mission
Manages the day-to-day activities on social media platforms.
Responsible for managing a social media team for an organizational unit
Oversees the overall social media strategy for company
Which of the following best describes a holacracy structure?
It has a traditional hierarchy backbone but contains flat groups
It has multiple layers of management and has a pyramid layout.
Is also called a horizontal structure and usually doesn't have executives
It has fewer layers but there is still a command structure in place
Which of the following is a core business goal that identifies where the company wants to be in its industry?
Performance
Resource management
Market Sector
Productivity
A ___________ should serve as a constant reminder to its employees about why its founders started the company.
Value Statement
Business Goals
Company Slogan
Mission Statement
What does A stand for in SMART of a social media goal?
Accessible
Actionable
Affordable
Aware
Which attribute leads to high-performing cultures by allowing employees to think outside the box and suggest procedures?
Empower employee innovation
Encourage accountability and ownership
Be adaptive
Provide an open and honest environment
Which of the following is a disadvantage of social media in business?
It is free and therefore unreliable.
It increases exposure and awareness.
It is a possible lead generator beyond your scope of business.
It is a possible disclosure of private information.
Asking a large group of people to brainstorm new ideas for products, services, or even content, is known as:
innovation.
crowdshaping
crowdsourcing.
critiquing
Which of the following is a factor that might make executive buy-in harder to obtain?
Large number of over-50 demographic executives
Large number of small start-up companies executives
Large number of executives located at offices scattered around the country
Large number of woman executives
The practice of employees being brand promoters is called:
employee advocacy.
employee potential.
employee promotion.
employee empowerment.
Which of the following is a way can a company empower employees to be advocates on social media?
Make sure employees gain permission before posting content on social media
Provide policies, guidelines, and best practices for social media use.
Let employee(s) decide which company values should be expressed
Review employee posts before they submit them on social media Websites.
The ___________ might be a real person, a made-up person, or even a mascot that represents the company.
social tone
social voice
social character
social culture
What is the responsibility of a social media marketer?
Optimizing blog content for search engines
Selecting most appropriate text and images to achieve social media goals
Tracking and reporting campaign results
Managing social media advertising budgets
What is the first step in a full-scale adoption of social media into any business?
To determine the emotional and economic goals of the social media strategy
Develop a social media marketing team to make critical business decisions
To discuss and determine a social media budget for your company
To obtain owner, c-suite executive, or even board member buy-in
What is the goal of crowdshaping?
It suggests new ideas for new products.
It records the customer's location.
It aligns the customer's values to those of the company.
It improves the customer's experience
Which of the following is the social media equivalent of word-of-mouth advertising?
Business to consumer
Consumer to consumer
Business to business
Consumer to business
The figure below portrays which kind of organizational structure?
Tall
Hybrid
Flat
Medium
Which of the following terms refers to the behaviors, beliefs, and practices of all employees?
Company culture
Organizational arrangement
Organizational structure
Company environment
What does the absence of the company's presence on social media networks indicate?
The heedlessness of the company's stronghold on market in which it competes
The company will not be in business much longer.
The company is not keeping up with market trends.
The company doesn't value contact with customers and concerned with profit.
What is the key to developing brand recognition on social media?
Being proactive
Being consistent
Being responsive
Being flexible
Relegating social media to interns or entry-level employees can be a huge mistake because:
interns are very tech-savvy and may recycle "official" pages
interns do not know or understand the company enough to represent them
interns are very costly and often a company doesn't have funds to pay them
Interns want to move up and it would be hard to maintain this level
Which of the following factors can impede integrating social media throughout an organization?
Company culture
Company budget
Company location
Company size
