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WorksheetsTourism Marketing
Total questions: 10
Worksheet time: 3mins
Name
Class
Date
1.
1. Which one is not the element of marketing planning?
a)
Policies
b)
Programs
c)
Budgets
d)
People
2.
Marketing concepts focus on______?
a)
Customers
b)
Money
c)
Needs & wants of customers
d)
Market
3.
The “S” in the SMART principle stands for:
a)
Smart
b)
Special
c)
Specific
d)
Sensible
4.
When did “Marketing” first emerge?
a)
The 18th century
b)
The 19th century
c)
The 20th century
d)
The 21st century
5.
How many characteristics of tourism marketing are there?
a)
1
b)
2
c)
3
d)
4
6.
How many steps are there in Marketing Planning?
a)
6 steps
b)
5 steps
c)
4 steps
d)
7 steps
7.
“The tourist buys the experience and does not own the product.”
a)
True
b)
False
8.
“The tourism product can be stored.”
a)
True
b)
False
9.
What is the focus of marketing?
a)
Profits
b)
Seller's wants
c)
Customer's needs
d)
Reputation
10.
“Marketing can start before goods/services are produced”
a)
True
b)
False
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