a change in people’s ideas, tastes, and opinions

There has been a recent (a)   towards supermarkets stocking more organic products.

the results or effects of something

Climate change could result in disastrous (a)   for farmers.

bringing in a lot of money

The merger was very (a)   for both companies.

control something because you have the most power and influence

The big five multinational companies (a)   the economy.

attempts to discover your competitors’ industrial secrets using secret methods

Since the recent case of industrial (a)   , the company no longer allows visitors to take their phones into the factory.

the customers of a shop, hotel, restaurant, or business considered as a group

The new cafe mostly attracts young (a)   .

when something is tested thoroughly to make sure that it works as planned

In stage four, the new medicine was (a)   on volunteers in their

20s and 30s.

something you have that gives you an advantage over, or makes you more successful than, your competitors

Being able to speak Japanese definitely gave her an (a)   over the other applicants.

relating to populations

Before we decide to open a new branch there, we need to know more about the (a)   of the area.

the amount of time between two related events

Customers have to allow for a short time- (a)   between placing their order

and delivery.

the number of people who accept or buy something that is offered

The (a)   was lower than we had expected, but it should improve next quarter.