Font size
Worksheets6th 1st evaluation - AIDA model, Cultural awareness
Total questions: 15
Worksheet time: 8mins
These are the words involved in the "AIDA" model…
Attention, Interested, Desire, Action
Analytic, Ilustrative, Drilling, Attractive
Attractive, Insist, Dominative, Actual
Approving, Intense, Determined, Appealing
Select a "print media" advertising channel...
Magazine
Banner ads
Bus ads
TV ads
Select an "online" advertising channel...
Banner ads
Magazine
Bus ads
TV ads
Select an "outdoor" advertising channel...
Bus ads
Banner ads
Magazine
TV ads
Select another advertising channel different than "print, outdoor or online"
TV ads
Banner ads
Bus ads
Magazine
Using ___________ images will help to attract new clients' attention
eye-catching
repeat exposure
print media
traditional channels
____________ will make a client remember the advertisement
eye-catching
repeat exposure
print media
traditional channels
In business all of the following aspects are important when you are in contact with another culture except...
Sleeping hours
Body language
eye-contact
touching people
This is the correct distance to keep with another person when speaking in the UK and Northern Europe
from 50 - 70 cm
at least 1 m
less than 20 cm
from 20 - 50 cm
This is the correct distance to keep with another person when speaking in southern Europe, Latin America and the Middle East.
from 50 - 70 cm
at least 1 m
less than 20 cm
from 20 - 50 cm
People in __________ prefer more direct eye-contact
Latin America
Asia
Northern Europe
The UK
People in __________ prefer minimal eye-contact
Latin America
Asia
Northern Europe
The UK
In this country you don't touch people on the head...
Thailand
Mexico
The UK
The USA
In these places the time is money...
The USA
Europe
Latin America
Thailand
In these places the culture is more task-oriented
The UK
Germany
China
Mexico
