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6th 1st evaluation - AIDA model, Cultural awareness

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

These are the words involved in the "AIDA" model…

a)

Attention, Interested, Desire, Action

b)

Analytic, Ilustrative, Drilling, Attractive

c)

Attractive, Insist, Dominative, Actual

d)

Approving, Intense, Determined, Appealing

2.

Select a "print media" advertising channel...

a)

Magazine

b)

Banner ads

c)

Bus ads

d)

TV ads

3.

Select an "online" advertising channel...

a)

Banner ads

b)

Magazine

c)

Bus ads

d)

TV ads

4.

Select an "outdoor" advertising channel...

a)

Bus ads

b)

Banner ads

c)

Magazine

d)

TV ads

5.

Select another advertising channel different than "print, outdoor or online"

a)

TV ads

b)

Banner ads

c)

Bus ads

d)

Magazine

6.

Using ___________ images will help to attract new clients' attention

a)

eye-catching

b)

repeat exposure

c)

print media

d)

traditional channels

7.

____________ will make a client remember the advertisement

a)

eye-catching

b)

repeat exposure

c)

print media

d)

traditional channels

8.

In business all of the following aspects are important when you are in contact with another culture except...

a)

Sleeping hours

b)

Body language

c)

eye-contact

d)

touching people

9.

This is the correct distance to keep with another person when speaking in the UK and Northern Europe

a)

from 50 - 70 cm

b)

at least 1 m

c)

less than 20 cm

d)

from 20 - 50 cm

10.

This is the correct distance to keep with another person when speaking in southern Europe, Latin America and the Middle East.

a)

from 50 - 70 cm

b)

at least 1 m

c)

less than 20 cm

d)

from 20 - 50 cm

11.

People in __________ prefer more direct eye-contact

a)

Latin America

b)

Asia

c)

Northern Europe

d)

The UK

12.

People in __________ prefer minimal eye-contact

a)

Latin America

b)

Asia

c)

Northern Europe

d)

The UK

13.

In this country you don't touch people on the head...

a)

Thailand

b)

Mexico

c)

The UK

d)

The USA

14.

In these places the time is money...

a)

The USA

b)

Europe

c)

Latin America

d)

Thailand

15.

In these places the culture is more task-oriented

a)

The UK

b)

Germany

c)

China

d)

Mexico