WorksheetsBusiness Studies
Total questions: 10
Worksheet time: 7mins
What is a USP?
Which of the four Ps of the marketing mix concerns how much a customer pays for the products or services being offered?
Price
Place
Promotion
Product
Which of the four Ps would help a business to build customer awareness of its products or services?
Price
Product
Place
Promotion
Which of these phrases best describes the marketing mix?
How the products are organised in a supermarket
The way a business combines the main elements of marketing to sell products that meet the needs and wants of customers
The way the products are designed and priced
The way the products are packaged.
What does place mean in the marketing mix?
The distribution, location and methods of getting the product to the customer
Where customers see the promotion methods used
The location where a customer stores their product
The location where the products store
Think about the toothpaste you used this morning.
Identify 2 features and 2 benefits respectively.
Explain the difference between product features and product benefits
Why does a business create a USP for a product?
To design the look of packaging
To set the product's price
To gain a competitive advantage
To sell at supermarket
Which of the following are examples of product features?
Choose all correct answers
size
colour
price
biodegradable
Which of the following are examples of product benefits?
Choose all correct answers
ease of use
colourful
safety
energy saving
