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Uses and Gratification Theory

Total questions: 10

Worksheet time: 3mins

Name
Class
Date
1.

What is the definition of 'Gratification'?

a)

Sadness, especially gained from the loss of a loved one

b)

Fear, especially gained from your worst phobia

c)

Pleasure, especially gained from the satisfaction of desire

d)

Anger, especially gained from your biggest frustration

2.

Diversion is one of the reasons we use media.

a)

True

b)

False

3.

"Media texts that are created to inform and educate their audience" is the definition for which use?

a)

Diversion

b)

Personal Identity

c)

Surveillance

d)

Personal Relationships

4.

"Recognising or identifying with characters in a media text" best explains which use?

a)

Personal Identity

b)

Diversion

c)

Personal Relationships

d)

Surveillance

5.

"Interactions within audiences and communities" best explains which use?

a)

Surveillance

b)

Diversion

c)

Personal Identity

d)

Personal Relationships

6.

"Filling in gaps of satisfaction, or escaping our day-to-day routines" best fits which use?

a)

Surveillance

b)

Diversion

c)

Personal Relationships

d)

Personal Identity

7.

What do you USE media for the most?

a)

Diversion

b)

Surveillance

c)

Personal Identity

d)

Personal Relationships

8.

If you and your whānau are watching the 6PM News, what use are you gratifying?

a)

Diversion

b)

Surveillance

c)

Personal Identity

d)

Personal Relationships

9.

If you are reading your favourite Web Comic, what use are you gratifying?

a)

Surveillance

b)

Personal Identity

c)

Personal Relationships

d)

Diversion

10.

If you are watching 'The Voice' so that you can talk to your friends at Kura tomorrow about your favourite performance, what need are you gratifying?

a)

Personal Relationships

b)

Diversion

c)

Personal Identity

d)

Surveillance