WorksheetsMKT243 Chapter 1 (2023)
Total questions: 20
Worksheet time: 15mins
One of the marketing concepts is to achieve long-term goals for the organization by satisfying customer wants and needs legally and responsibly.
True
False
Market is the set of all actual and potential buyers of a product.
True
False
These are the marketing mix
Product, Place, Competitor, Worker
Price, Promotion, Place, Competitor
Place, Product, Promotion, Price
Worker, Price, Place, Government
Product is anything that can be offered to a market
TRUE
FALSE
Marketing channels are sets of independent organizations involved in the process of making a product or service available (online or/and offline) for use or consumption.
TRUE
FALSE
These are promotion mix, except
Sales Promotion
Price Penetration
Advertising
Personal Selling
The picture is best described as an example of
Personal Selling
Product Placement
Pricing Strategy
Advertisement
The concept of exchange means that people give up something in order to receive something that they would not have.
True
False
Marketing Management Philosophy below is the correct order according to their evolution.
Sales, Production, Societal Marketing, Marketing
Production, Societal Marketing, Marketing, Sales
Societal Marketing, Production, Sales, Marketing
Production, Sales, Marketing, Societal Marketing
The best marketing management philosophy is sales orientation because the firm only needs to sell their products to every customers.
True
False
A ______ orientation assumes that more goods and services will be purchased if aggressive sales techniques are used and that high sales result in high profits.
marketing
production
sales
societal marketing
People of Generation _____ are economic cautious and less materialistic.
Generation X
Generation Y
Millennials
Baby boomers
Value of a currency expressed in terms of the amount of goods or services that one unit of money can buy is.....
High Income
Purchasing Power
Recession
Inflation
___ is the constant rise in the general level of prices where a unit of currency buys less than it did in prior periods.
Recession
Inflation
Purchasing Power
Unemployment
Concerned with the Covid-19 pandemic, Malaysian government implemented MCO. For businesses, this is one of the competition factor.
True
False
Global Competition includes foreign firms entering the country, bringing better product technology and better prices.
True
False
A period of economic activity when income, production, and employment tend to fall, reducing overall demand, is called
stagnation
depression
recession
inflation
The phenomenon of working women has probably had a greater effect on marketing than has any other social change.
True
False
Marketers can control the external environment in which their organization operates.
True
False
These are the external marketing environment of a business, except
Social and demographics
Technology
Employees
Political and legal
