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MKT243 Chapter 1 (2023)

Total questions: 20

Worksheet time: 15mins

Name
Class
Date
1.

One of the marketing concepts is to achieve long-term goals for the organization by satisfying customer wants and needs legally and responsibly.

a)

True

b)

False

2.

Market is the set of all actual and potential buyers of a product.

a)

True

b)

False

3.

These are the marketing mix

a)

Product, Place, Competitor, Worker

b)

Price, Promotion, Place, Competitor

c)

Place, Product, Promotion, Price

d)

Worker, Price, Place, Government

4.

Product is anything that can be offered to a market

a)

TRUE

b)

FALSE

5.

Marketing channels are sets of independent organizations involved in the process of making a product or service available (online or/and offline) for use or consumption.

a)

TRUE

b)

FALSE

6.

These are promotion mix, except

a)

Sales Promotion

b)

Price Penetration

c)

Advertising

d)

Personal Selling

7.

The picture is best described as an example of

a)

Personal Selling

b)

Product Placement

c)

Pricing Strategy

d)

Advertisement

8.

The concept of exchange means that people give up something in order to receive something that they would not have.

a)

True

b)

False

9.

Marketing Management Philosophy below is the correct order according to their evolution.

a)

Sales, Production, Societal Marketing, Marketing

b)

Production, Societal Marketing, Marketing, Sales

c)

Societal Marketing, Production, Sales, Marketing

d)

Production, Sales, Marketing, Societal Marketing

10.

The best marketing management philosophy is sales orientation because the firm only needs to sell their products to every customers.

a)

True

b)

False

11.

A ______ orientation assumes that more goods and services will be purchased if aggressive sales techniques are used and that high sales result in high profits.

a)

marketing

b)

production

c)

sales

d)

societal marketing

12.

People of Generation _____ are economic cautious and less materialistic.

a)

Generation X

b)

Generation Y

c)

Millennials

d)

Baby boomers

13.

Value of a currency expressed in terms of the amount of goods or services that one unit of money can buy is.....

a)

High Income

b)

Purchasing Power

c)

Recession

d)

Inflation

14.

___ is the constant rise in the general level of prices where a unit of currency buys less than it did in prior periods.

a)

Recession

b)

Inflation

c)

Purchasing Power

d)

Unemployment

15.

Concerned with the Covid-19 pandemic, Malaysian government implemented MCO. For businesses, this is one of the competition factor.

a)

True

b)

False

16.

Global Competition includes foreign firms entering the country, bringing better product technology and better prices.

a)

True

b)

False

17.

A period of economic activity when income, production, and employment tend to fall, reducing overall demand, is called

a)

stagnation

b)

depression

c)

recession

d)

inflation

18.

The phenomenon of working women has probably had a greater effect on marketing than has any other social change.

a)

True

b)

False

19.

Marketers can control the external environment in which their organization operates.

a)

True

b)

False

20.

These are the external marketing environment of a business, except

a)

Social and demographics

b)

Technology

c)

Employees

d)

Political and legal