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WorksheetsIntroduction
Total questions: 15
Worksheet time: 8mins
What is marketing?
The action of promoting and selling services, including market research.
A boy named Mark who is dancing.
The action of promoting products to be sold less than other products, including advertising.
The business of promoting and selling products, including market advertising.
True or False?
Marketing includes advertising, selling, and delivering products to consumers.
True
False
True or False?
Marketing involves encouraging people to buy a product or service.
True
False
(a) is the arm of promotion that tries to create a favorable public opinion for an individual or an organization.
TRUE OR FALSE: Part of building positive media relations can include writing effective press releases, which contain newsworthy information that will be of interest to the public.
TRUE
FALSE
TO be effective, the information provided in a press release should have the following:
Attention-grabbing headline and story
Introductory paragraph including a concise statement
Information about the business
Contact Information
All of the above
(a) is a person-to-person communication between a salesperson and a potential customer. An example is using social media to interact with your customers and/or fans.
The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
Personal selling
Feature
Producers
Publicity
Which tool is targeted used to spread goodwill and build a relationship with the public?
PR and Publicity
Sales promotion
Direct marketing
Advertising
Which element of the promotional mix is this?
Sponsorship
Publicity
Viral marketing
Personal Selling
Public relations involves
Publicity
press release
product design
personnel involvement in local events
Creative strategy
similar to creative tactics
determines how advertising message will be executed
determines what the advertising message will say
A good objective must involve the following elements EXCEPT
specific
measurable and achievable
timed and targeted
relevant
simple
USP refers to unique selling proposition
True
False
Publicity and Marketing are the same thing.
Yes
No
I don't know
I am not sure
