WorksheetsSocial Media Marketing Language
Total questions: 34
Worksheet time: 11mins
Name
Class
Date
1.
Also known as split testing, measures two social media posts against each other to see which performs best.
a)
Dark social
b)
Trending topic
c)
A/B testing
d)
Engagement rate
e)
Impressions
2.
A Facebook’s tool for creating, running and analyzing social ads. It can manage your ad campaigns on Facebook, Instagram, or Audience Network. It offers a wide variety of features for ad targeting, budgeting, and optimization as well.
a)
Meme
b)
Ads Manager
c)
Clickthrough rate (CTR)
d)
Traffic
e)
A/B testing
3.
The way you interpret and find patterns in data. In a social media context, it is the process of following metrics on your social media performance and using that data to improve your strategy.
a)
Analytics
b)
Clickthrough rate (CTR)
c)
Brand awareness
d)
A/B testing
e)
Cost per mille (CPM)
4.
On social media this is the group of people you’re able to reach with your content. This includes all your followers plus anyone who sees or interacts with your posts in their feed.
a)
Geotargeting
b)
Audience
c)
Brand advocate
d)
Shareable content
e)
Shareable content
5.
This is a social customer service metric. It is the average time it takes a brand to reply to questions or complaints on social media.
a)
Native advertising
b)
Average response time
c)
Shareable content
d)
Social media Return on Investment
e)
Brand advocate
6.
A short description in your profile that tells people who you are. It’s also a great place to share links to your website or other accounts.
a)
Metric
b)
Brand awareness
c)
Evergreen content
d)
Bio
e)
A/B testing
7.
A customer who posts positive messages, leaves positive reviews, or otherwise supports your brand on social. Brand advocates may also encourage other users to use your products or services through word-of-mouth marketing.
a)
Sentiment analysis
b)
Listicle
c)
Brand advocate
d)
A/B testing
e)
Cost per click (CPC)
8.
is the level of familiarity consumers have with your brand. It’s often considered one of the main goals of social media marketing.
a)
Sentiment analysis
b)
Cross-channel
c)
Brand advocate
d)
Impressions
e)
Metric
9.
On social media, this is the percentage of people that see your post who click on it.
a)
Header image
b)
Reach
c)
Audience
d)
Clickthrough rate (CTR)
e)
Dark social
10.
The percentage of users who see your post or ad who then take a specified action. This could mean purchasing an item, signing up for a newsletter, downloading an ebook, or a variety of other acts.
a)
A/B testing
b)
Brand awareness
c)
Conversion rate (CVR)
d)
Geotargeting
e)
Conversion rate (CVR)
11.
A social media advertising metric that tells you how much you’re paying for each click on your ad on average, a low CPC means you’re getting more traffic at a lower price, while a high CPC means you’re paying a lot for traffic.
a)
Reach
b)
Traffic
c)
Traffic
d)
Cost per click (CPC)
e)
Social media Return on Investment
12.
It refers to how much you pay per 1,000 impressions (‘mille’ means 1,000 in Latin). If your goal is to get your ad in front of as many eyes as possible and spread brand awareness.
a)
Analytics
b)
Cost per click (CPC)
c)
Cost per mille (CPM)
d)
Shareable content
e)
Brand advocate
13.
Social media crisis management is how you handle events or interactions that could potentially damage your company’s reputation.
a)
A/B testing
b)
Conversion rate (CVR)
c)
Crisis management
d)
Clickthrough rate (CTR)
e)
Brand advocate
14.
Something that goes across all your different social networks.
a)
Analytics
b)
Impressions
c)
Cross-channel
d)
Shareable content
e)
Ads Manager
15.
using a large group of people to generate ideas, services, or content via a social network. It lets followers feel involved and engaged with your brand’s activity while generating ideas or content for your brand.
a)
Crisis management
b)
Engagement rate
c)
Sentiment analysis
d)
Audience
e)
Crowdsourcing
16.
Web traffic coming from social media that analytics tools struggle to track. This is often due to users sharing links privately on social in chats or direct messages. One study found that 84% of consumer content sharing happens on dark social.Employee advocacy
a)
Sentiment analysis
b)
Dark social
c)
Header image
d)
Analytics
e)
Evergreen content
17.
A social media metric that tells you much a post is motivating people to interact with it. It’s defined as (number of people who engaged with your post / number of people who saw your post) x 100%.
a)
Trending topic
b)
Engagement rate
c)
Brand advocate
d)
Conversion rate (CVR)
e)
Brand awareness
18.
Content that ages well and maintains its value over time. Evergreen content is ideal for recycling and repurposing on social media since it does not lose relevance based on the date it’s posted.
a)
Traffic
b)
Bio
c)
Shareable content
d)
Clickthrough rate (CTR)
e)
Evergreen content
19.
A technique of adjusting your ad content based on the location of a user. This means advertisers can create and target ad sets to appeal to users in a certain geographic location.
a)
Geotargeting
b)
Clickthrough rate (CTR)
c)
Shareable content
d)
Brand awareness
e)
Crisis management
20.
Sometimes called a cover photo, is the visual you place at the top of your social media profile. They can complement your profile picture, show off your personality, or show off a product or event you’re promoting.
a)
Evergreen content
b)
Pay per click (PPC)
c)
Header image
d)
Evergreen content
e)
Bio
21.
A social media metric that measures how many times your post has been shown in users’ feeds. Unlike with reach, you may count multiple impressions for a single user if they have looked at your post more than once.
a)
Metric
b)
Impressions
c)
Cost per mille (CPM)
d)
Metric
e)
Meme
22.
a list-based article. This type of content is often popular on social media because of its quick, easy-to-digest format.
a)
Brand advocate
b)
Listicle
c)
Conversion rate (CVR)
d)
Engagement rate
e)
Crisis management
23.
Funny pieces of text, videos, or images that go viral and let users get in on the joke by creating their own variations and sharing them.
a)
Brand awareness
b)
Conversion rate (CVR)
c)
Average response time
d)
Meme
e)
Geotargeting
24.
a statistic that measures the performance of your posts, ads, or overall account. Social media managers use metrics to see which content or strategies are working and which aren’t.
a)
Cross-channel
b)
Cost per click (CPC)
c)
Metric
d)
Cross-channel
e)
Header image
25.
The method of showing paid content to users in a way that looks like a normal post. Promoted Facebook posts are good examples of native ads, as they appear similar to standard posts in users’ feeds while having their reach extended with an ad budget.
a)
Native advertising
b)
Brand awareness
c)
Pay per click (PPC)
d)
Impressions
e)
Social media Return on Investment
26.
the technique of hopping on current events with your social media content. Social media managers often engage in newsjacking to seem timely and relevant while gaining exposure by tying their content to the latest news.
a)
Shareable content
b)
Newsjacking
c)
Bio
d)
Click Through Rate
e)
Engagement rate
27.
A social media marketing term for an ad model where you pay each time a user clicks on your ad. This makes most sense for advertisers to pay based on clicks when their primary goal is to increase visits to a website or landing page.
a)
Sentiment analysis
b)
Ads Manager
c)
Pay per click (PPC)
d)
Crisis management
e)
Native advertising
28.
A social media metric that tells you how many people have seen your post. It differs from impressions in that even if a user sees your post multiple times, they still only count as one person.
a)
Metric
b)
Reach
c)
Crisis management
d)
Audience
e)
Crisis management
29.
The way software analyzes the attitude of a piece of text. On social media, sentiment analysis tools can be used to automatically detect whether customer feedback is positive, negative, or neutral.
a)
A/B testing
b)
Average response time
c)
Shareable content
d)
Analytics
e)
Conversion rate (CVR)
30.
Content that’s likely to get users to share it with their networks.it is. Content that evokes strong emotions and reactions is also more likely to be shared.
a)
Ads Manager
b)
Average response time
c)
Shareable content
d)
Bio
e)
Ads Manager
31.
A measurement of how much revenue your activities on social media are generating for your company versus how much you are spending on them.
a)
Sentiment analysis
b)
Sentiment analysis
c)
Conversion rate (CVR)
d)
Social media Return on Investment
e)
Cross-channel
32.
is the number of users who visit a given website or page.
a)
Crisis management
b)
Cost per click (CPC)
c)
Audience
d)
Crowdsourcing
e)
Crowdsourcing
33.
a subject or event that has a sudden surge in popularity on social media. Several social networks track the top hashtags or subjects people are posting about and include a “trending topics section”.
a)
Bio
b)
Brand advocate
c)
Trending topic
d)
Clickthrough rate (CTR)
e)
Cost per click (CPC)
34.
is fan-created content promoting a brand. UGC can come in the form of videos, images, posts, audio, reviews, articles, and more.
a)
Crowdsourcing
b)
Geotargeting
c)
User generated content (UGC)
d)
Analytics
e)
Crowdsourcing
100 %
