An appeal to logic or reason.

An appeal to credibility or

character.

The suggestion that using

this product puts the user

ahead of the time.

Buy a burger, get free fries.

The suggestion that you should join the crowd or be on the winning side by using a product- you don’t want to be the only person without it

A cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.

A coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery.

A person having back problems after buying the “wrong” mattress.

The suggestion that purchasing this product shows your love of your country