2. Consumer needs are defined as physiological necessities NOT required for survival.

3. A marketing approach that focuses on production method, product quality, and effective selling methods as profit drivers.

4. Products that are manufactured to last a long time and are capable of providing consumers with years of beneficial use.

5. The ability of manufacturers to successfully distinguish their products from other competitors.

6. Which among the following group of products is considered examples of Unsought Goods.

7. A form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transaction

8. Customer Lifetime Value is the forecasted sales or profits that a company can derive from the entire span of its future relationship with a particular customer.

9. Mr. Yoso spends P2, 500.00 for every visit to a grocery store thrice a month for an expected time period of three years. How much would Mr. Yoso’s Lifetime Value to the store?

10. A person or organization that transacts to buy goods or services for monetary or other valuable considerations.

11. The process of ensuring customer satisfaction with a product or service.

12. Customer Relationship Management build relationship with their customers that creates loyalty and customer retention.

13. It defines what an organization is; why it exists; its reason for being; its primary customers; the products and services it produces; and its geographical area of operation

14. This includes forces that are internal to the company or those that are relevant to its operation.

15. A macro-environmental factor that refers to natural resource inputs and environmental concerns.

16. The process of determining the viability of a new service or product.

17. Defining the problem of marketing research is the fundamental in marketing research

18. This step of marketing research involves communicating clearly the research findings/results to the client.

19. The first and most important step in the customer’s decision process.

20. This includes individuals and/or households that purchase products and services for personal consumption.

21. Which among the following is NOT an element of the marketing mix.

22. The process of dividing a market of potential customers into groups based on different characteristics.

23. The most probable and most logical consumers of a particular product or service.

24. The process of communicating the image of a brand into the minds of consumers.

25. The superiority of an organization over competitors.