WorksheetsIntroduction to Public relations
Total questions: 10
Worksheet time: 6mins
In public relations history, the late 1900s were known as the
Age of the Press Agent
Public Information
Two Way Symmetrical
Two way assymetrical
___________ were concerned more about selling tickets to shows than truthful portrayals about their clients
Press agent
Public information
Two way symmetrical
Two way asymmetrical
______ published “Declaration of Principles” book that advocated truthfulness and openness, and thereby ushered PR into the Public Information Age
Edward Bernay
Ivy Lee
P.T.Barnum
Doris
_________Relate PR in psychology, sociology, and social psychology field
Ivy Lee
Edward Bernay
Sigmund Freud
P.T. Barnum
To effectively communicate with a public, it is important to recognize that
Publics have the same needs.
Publics are most interested in the technology you use
Publics have their own special needs and require different types of
communication
Publics have overlapping organizational needs.
Publics that are classified as internal publics include
stockholders and the board of directors
customers and suppliers
legislators and the general public
senior citizens who live in the neighborhood nearby
Public relations is defined as the art or science of
expressing one's political opinions to the public
attempting to get various sectors of the publics to have a better relationship with each other
establishing and promoting a favorable relationship with the public
connecting with segmented publics
Who among the following is widely known as the father of the public relations industry and the first public relations advisor?
Barnum
Ivy Lee
Dorris
Bernay
Which of the following is NOT a significant contribution by Edward L. Bernays to
the field of public relations?
recruiting the first distinguished female practitioner, Doris E. Fleischman
teaching the first course in public relations
publishing the landmark consumerism book Unsafe at Any Speed
introducing the importance of seeking public relations counsel
The main goal of early press agentry was to
use hype to generate publicity for clients
impress upon the public the importance of publicity
make corporate clients appear to be interested in social responsibility
resolve scandals by being as truthful as possible with the public
