He defined the figure of speech as a ‘departure from the simple and straightforward method of expression.’

These are patterns of expression

This radically transform the meaning of words.

It is the repetition of the same sounds or of the same kinds of sounds at the beginning of words or in stressed syllables.

It is the resemblance of sound, especially of the vowel sounds in words.

It is a figure of speech in which two essentially unlike things are compared, often in a phrase introduced by like or as.

It is a figure of speech in which a word or phrase that ordinarily designates one thing is used to designate another, thus making an implicit comparison.

It is a figure of speech in which inanimate objects or abstractions are endowed with human qualities or are represented as possessing human form.

It is a figure of speech in which exaggeration is used for emphasis or effect.