NEW
Font size
WorksheetsMidUnit 4 SEM1
Total questions: 17
Worksheet time: 9mins
A primary reason that sports or event marketers sell advertising space in their programs is to obtain which goal?
generate revenue
offer financial support
attract new markets
increase fan loyalty
To increase revenue, professional baseball and football teams often sell advertising that appears on or in which form?
National television
Community newspapers
The back of tickets
Local magazines
To sell advertising space in an event program, which is the first action Kyle should do?
Design the front cover of the program to show prospects
Call all businesses to determine their interest
Develop a list of local businesses to contact
Obtain printing supplies for the program
Rachel is selling program advertisements for a marching band competition that her high school is hosting. Which sales prospect is most likely to purchase ad space in the program?
National piano manufacturer
State or provincial museum director
International symphony conductor
Local music shop
Camille is developing a rate card for advertising space in her school’s yearbook. Which layout is the most expensive for advertisers to purchase?
Quarter of a page two-color
Half page black and white
Half of a page four-color
Quarter of page black and white
Author Randall McPeak’s new thriller, Race to the End of Time, was recently released. McPeak’s publisher arranged for him to do book signings and readings at several bookstores across the country. The bookstores are most likely to experience which advantage due to the author’s appearances?
Their sales will likely increase.
Most of their customers are fans of McPeak’s books.
Online book sales will begin to stabilize.
McPeak supports literacy initiatives.
When making appearances at special events, a well-known rock star asks that the event organizer pay for the air travel, lodging, and meals for his or her band and back-up singers. These requirements are examples of which components of a contract?
Financial requisitions
Nonnegotiable conditions
Rider terms
Organization charters
Which is an example of a business using a celebrity’s appearance to attract customers to an event?
A rock star signs copies of his or her latest CD at the grand opening of a store.
An athletic-shoe company distributes a press release about a new endorsement deal.
An actor stars in the lead role of a film that is based on a best-selling novel.
A professional athlete announces her or his plans to retire within six months.
After event organizers released information to the press that a well-known country singer will be performing at an upcoming fundraiser, the ticket sales for the event increased dramatically. This situation exemplifies how a celebrity appearance can cause which response?
Provide performers with supplemental income
Improve the television ratings of an event
Create a sense of community
Stimulate interest in an event
The purpose of designing an event program that contains space for advertisements is to accomplish which goal?
Generate more revenue
Pay less money for program printing costs
Promote the team
Get more people to buy the program
When a sports organization employee creates a promotional script for a sports announcer to read during a pregame award ceremony, the employee should do which action?
Number the copy pages in reverse chronological order
Identify name pronunciations that might be difficult to read
Make sure the final copy is single-spaced and the typeface is bold
Include a joke in the introduction to capture the attention of the audience
Which event do organizers often include to add interest and excitement?
Long intermission
Celebrity appearance
Dress rehearsal
Sponsor recognition
What do professional sports teams design for use during games that often become promotional tools because fans take them home?
Posters
Samples
Tickets
Programs
A stadium designed with more female bathrooms than male ones is responding to which customer expectation?
Dedication usage
Aesthetics
Adequate facilities
Sense of safety
When attending a sporting event, most fans expect that the facility will provide which experience?
An ordinary performance
A safe environment
A learning situation
A winning experience
Which factor is most likely to discourage people from returning to the annual fireworks show that attracts hundreds of thousands of people to the downtown area?
Parking fees
Nearby accommodations
Public transportation
Traffic
What is a primary consideration for fans who are attending a professional football game in a large city?
Surface of athletic field
Availability of parking space
Accessibility to souvenir stands
View of the city from stadium seats
