WorksheetsProduct Life Cycle
Total questions: 9
Worksheet time: 5mins
Which phase of the Product Life Cycle is a downward turn in sales leading to the demise of a product.
Introduction
Growth
Maturity
Decline
Why does a company need to know what stage the product life cycle its product are in?
to adapt its marketing strategies
to predict the length of the life cycle
to find new uses for the product
To prevent imitators from entering the market
In the product life cycle maturity stage, the marketing objective is to:
create product awareness
defend market share and profits
maximize market share
reduce expenditures
Product extension usually takes place during the....
Introduction phase
Growth phase
Maturity phase
Decline phase
Examples of product extension include ...................
entering new markets
changing product packaging
adding new features
All of the above
In the introductory phase, generally.........
product prices are high
sales are high
there are a lot of competitions
companies gain a lot of profit in this phase
In the product growth phase, generally ....
profit is stable
costs are reduced
brand awareness is high
sales volumes peak
In the product maturity phase, generally .....
price tends to increase due to the proliferation of competing products
competition starts to decrease
brand differentiation and feature diversification are emphasized to maintain or increase market share
profits tend to decrease
The primary objective of defending market share while maximizing profit typically occurs during the ....
growth phase
introduction phase
decline phase
maturity phase
