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Developing a brand name

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Jollibee Foods Corporation and Golden Arches Development Corporation are examples of ___________.

a)

Brand name

b)

Company name

c)

Logo

d)

Business owner name

2.

This statement shows what a company wants to be in the future.

a)

Mission statement

b)

Marketing statement

c)

Vision Statement

d)

Company Values

3.

It refers to the name, sign, design that will differentiate your product from your competitors.

a)

Brand awareness

b)

Brand advocacy

c)

Brand tag

d)

Brand name

4.

It is the brandmark or symbol that serves as the face of the brand.

a)

Logo

b)

Brand name

c)

Trade name

d)

Tag line

5.

It is a concise explanation of the organization's reason for existence. It describes the business' purpose and its overall intention.

a)

Vision statement

b)

Mission statement

c)

Company Values

d)

Marketing statement

6.

These are clear guidelines about the organization's culture and principles. That way, everyone is aligned around a guiding philosophy to serve employees, customers, and the broader community.

a)

Mission statement

b)

Vision statement

c)

Company values

d)

Marketing statement

7.

Developing company's website and social media can provide consistency in establishing their own brand.

a)

TRUE

b)

FALSE

8.

A brand advocate is a fan of your products or services and passes on good words about your brand to others.

a)

TRUE

b)

FALSE

9.

Promotion through brand advocacy is expensive.

a)

TRUE

b)

FALSE

10.

A company can register a brand name that is the same with other companies as long as they have enough money to pay for its yearly registration fees.

a)

TRUE

b)

FALSE