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7&8th Grade Branding and Marketing Review

Total questions: 14

Worksheet time: 7mins

Name
Class
Date
1.

The use of a name, design, symbol, or a combination of those elements that an organization uses to help differentiate its products from the competition.

a)

Advertising

b)

Branding

c)

Logo

d)

Slogan

2.

Legal protection that creators have over the things they create.

a)

Fair Use

b)

Creator's Right

c)

Copyright

d)

The Bill of Rights

3.

A logo is a _______ made up of text and images that identifies a business.

a)

symbol

b)

picture

c)

brand

d)

advertisement

4.

The action or business of promoting and selling products or services.

a)

Marketing

b)

Communications

c)

Slogans

d)

Logo Design

5.

"I'm lovin' it" is an example of what?

a)

logo

b)

slogan

6.

A device that legally identifies ownership of a registered brand or trade name.

a)

Marketing

b)

Advertising

c)

Fair Use

d)

Trademark

7.

the specific group of consumers interested in your product or service

a)

Target Audience

b)

Customers

c)

Group

d)

Buyers

8.

What type of appeal is used in this ad featuring Taylor Swift?

a)

Ethos

b)

Logos

c)

Pathos

9.

What type of appeal is used in this ad?

a)

Ethos

b)

Logos

c)

Pathos

10.

What type of appeal is used in this ad?

a)

Ethos

b)

Logos

c)

Pathos

11.

This ad is an example of which kind of competitive advertising?

a)

Direct

b)

Indirect

12.

This ad is an example of which kind of competitive advertising?

a)

Direct

b)

Indirect

13.

This ad is an example of which kind of competitive advertising?

a)

Direct

b)

Indirect

14.

What type of strategy was used in this ad?

a)

Patriotism

b)

Bribery

c)

Transfer