WorksheetsDigital Media
Total questions: 46
Worksheet time: 23mins
What are the two ways to search for information in the world wide web?
using keywords
using URL
using the internet
using the web
What does URL stand for?
Uniform Resources Locate
Using Resource Locator
Uniform Resource Locator
Uniform Resourcing Locator
Is this a browser or a search engine?
Browser
Search Engine
Is this a browser or a search engine?
Browser
Search Engine
2. It works by actually using other search engines to find the needed information.
general search engine
metasearch engine
specific search engine
What is this?
What is the program that constantly searches on the internet called?
Index
Meta search engine
Spider
Search engine
Where a spider saves the collected information?
Page rank
Search index
Machine learning
Local computer hard disk
How can a search engine guess what the user is looking for?
Using algorithms
Randomly
According to index
According to the computer's settings
Which one helps a spider program to visit from page to page on the internet?
Index
Guessing
Hyperlink
Algorithm
What is indexing?
Google determining the ranking of the websites in Google Search.
Google reviewing websites and adding them to the Google Search Results.
Google measuring how much content you have on a page.
Google deleting scam from your page.
Why are Heading Tags important for SEO?
They are also important for site's accessibility.
They indicate Search Engines in which order your content is being displayed
They indicate which text is a title, subtitle or paragraph.
All of the answers apply
SEO stands for:
Search Execution Optimization
Search Estimated Optimization
Engine System Optimization
Search Engine Optimization
It is process of elevating website ranking in the unpaid results of search engine.
Web Indexing
Search Engine Optimization
Tracking
Paid Search Advertising
SERP stands for?
System Engine Result Page
Search Earning Result Page
Search Engine Result Page
Search Estimate Result Page
Email marketing is....
Highly targeted and customisable
Expensive
Difficult to set up, test and track
None of the others
___________is the process of promoting some products of certain brands and earning your commission out of every sale.
Email Marketing
Article Marketing
Blog Marketing
Affiliate Marketing
A sitemap refers to
A map to travel to a business site
It lists all the pages on the website like an index
It is a map of worksite
It is a index of contacts
Ensuring a website appears high on the list of results returned by a search engine
Web analyzing
Search Developing
Search Engine Optimisation
Content Managing
PPC is the acronym for?
Program Pay Customer
Problematic Placement Code
Pay Per Click
Program Preparation Computer
Advertising (PPC, display ads, etc) is an example of paid media
True
False
While crafting the Digital Marketing Strategy, there is a number of tools that can be used to perform the context Analysis. Which of the following is NOT one of them?
SWOT Analysis
Porter's Five Forces Analysis
PESTLE Analysis
Web Analytics
_________ is a form of Internet marketing utilizing social networking websites as marketing tool.
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Content Marketing
__________ is a person who specializes in providing relevant content for websites.
Analyst
Web Content Writer
App Developer
Web Designer
Off-page optimization
list of activities carried beyond website to improve crawler activity to improve search result
content optimization
is list of activities on the website to improve search results
site map creation
To optimize the web pages by making some changes in HTML code is
Off-page SEO
On-page SEO
Both ( On-page SEO AND Off-page SEO)
None
What is CTR ?
Click To Ratio
Click Through Ratio
Click To Rate
Click Through Rate
Happens when the desired outcome of a marketing message is achieved.
Web 2.0
Conversion
Dot Com Bubble
Demographics
Search Marketing includes
helping to open the internet for marketing
providing useful content leas to business
brands establishing online presence like Google, Yahoo, MSN
businesses starting to create their own social media profiles.
The Twitter platform has a strong emphasis on?
Music
Phrases
Real-time Information
Homework Completion
___________is a marketing technique which involved promotion of a product targeted to the customers of a related product
Cross promoting
Reversion
Content marketing
Influencer
What is a performance indicator that measures the amount gained from an investment relative to the investment's cost
Return On Investment
Return On clicks
Clicks Per Cost
Activate Pagee
an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
Marketer
Consumer
Influencer
E-Commerce refers to the trading of goods and services with the help of the internet?
True
False
Copyright Act came into existence in
1955
1955
1957
1958
Bulk Folders are also known as Spam or Junk Folders
True
False
Bounce Rate is
Number of Visitors who become Customers of a Brand
Number of Visiter Interactions in a day
Percentage of Visitors who viewed only a single page
Percentage of First Time visitors to a server page
