WorksheetsS3 PROMOTION
Total questions: 10
Worksheet time: 7mins
The Marketing Mix has_________ elements.
3
2
4
5
What is not part of the marketing mix?
Profit
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviours.
What is a disadvantage of television advertising?
You can tailor your advert to different target markets
And what kind of promotion is this?
Endorsement
Sales promotion
Personal selling
Advertising
How does a loyalty scheme work?
It encourages people to buy again at a later date.
It always enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
How does a free sample work?
Customers are asked to check the quality of a product before it is released to the market.
A product has 50% off for a set-period of time.
Customers think they are buying a full-price item, but when they get to the check-out, the product is free.
Customers get to try something before buying it.
What is digital marketing?
The marketing of products or services through digital methods such as the internet.
The marketing of a digital product such as a mobile device or computer.
Which of the following methods would be described as 'traditional' advertising?
(Select as many as you think).
television
blogs
magazines
billboards
